Brand Tone

Aspirational & Exclusive, Personalized & High-Touch, Trend-Driven & Youthful, Engaging & Conversational, Inspirational & Empowering

Brand Values

• •Personalization
• •Exclusivity & Access
• •Innovation
• •Customer-Centricity
• •Community
• •Inclusivity & Diversity

Best Practices

• •Embrace Aspirational Authenticity: Combine high-end visuals and exclusive product features with a relatable, human touch in your language. Use emojis where appropriate on platforms like Instagram and TikTok, but maintain a sophisticated edge. Content should feel inspiring yet genuine.
• •Prioritize Personalization in All Communications: Even in broader marketing messages, hint at the bespoke service. Use phrases like "curated for you," "your personal edit," or "let us find it for you" to reinforce the one-on-one experience.
• •Stay Ahead of the Curve, Conversationally: Reflect the fast-paced, trend-aware nature of your audience. Use current (but not fleeting) slang or cultural references sparingly and appropriately for the luxury context. Your language should feel contemporary and informed.
• •Maintain an Exclusive Yet Inclusive Voice: While highlighting the rarity and desirability of products, ensure the overall tone is welcoming to your target demographic. The "#ThreadsCollective" hashtag is a good example of fostering community. Copy should make clients feel like insiders.
• •Be "Always On" and Responsive in Tone: Mirror the immediacy of chat. Even in static copy, use active language and clear calls to action that encourage direct engagement (e.g., "DM us," "Chat to a personal shopper," "Tell us what you're looking for"). The tone should be energetic and ready to assist.

Social Perception

Innovative & Modern, Exclusive & High-End, Convenient & Responsive, Tastemaker, Trustworthy & Reliable

Copy Examples

• •Instagram Post (Image: Flat lay of a new season handbag, a phone showing a WhatsApp chat, and a handwritten note): "Spotted: The cult carryall of the season. 🔥 Our personal shoppers are already securing these for the #ThreadsCollective. DM us to get yours before it's gone. #LuxurySourced #PersonalShoppingPerfection"
• •TikTok Video (Fast-paced montage of stylists unboxing new luxury arrivals): "POV: You've got the inside track on this week's hottest drops. ✨ What are you wishing for? Tap into your Threads personal shopper via chat! #LuxuryUnboxed #ThreadsStyling #WishlistWednesday"
• •Website Banner (Focusing on Fine Jewelry): "Beyond the Display Case. Discover exquisite fine jewelry, sourced just for you. Connect with a Threads personal shopper and experience a new level of luxury. [Chat Now]"
• •Email Snippet (Targeting existing clients with a new designer launch): "Be the First. We've got exclusive early access to [Designer Brand]'s breathtaking new collection. Your personal shopper has already highlighted a few pieces they know you'll adore. Ready for a preview? Simply reply to this message."
• •LinkedIn Post (Highlighting company innovation): "Redefining luxury, one chat at a time. At Threads Styling, we're pioneering a personalized, social-first approach to connect the next generation of collectors with the world's most coveted brands. Learn how we're shaping the future of luxury retail. #SocialCommerce #LuxuryRetail #Innovation #ThreadsStyling"