Brand Tone

Empowering, witty, and community-focused; informal, confident, humorous, and relatable, fostering inclusion, pride, and shared identity.

Brand Values

• •Empowerment
• •Community
• •Authenticity
• •Pride
• •Humor

Best Practices

• •Embrace the "In-Joke": Use humor and references that resonate specifically with the redhead experience. This builds a stronger, more authentic connection with your core audience.
• •Lead with Empowerment: Frame all messaging, from product descriptions to social media captions, around the core value of pride and confidence in one's identity.
• •Prioritize Community Content: Continue to feature user-generated photos and stories. When writing copy for these posts, celebrate the individual in the photo to reinforce the brand's commitment to its community.
• •Stay Confident and Witty: Avoid apologetic or overly formal language. The brand's voice is bold and playful. Keep sentences punchy and use confident declarations.
• •Use "We" and "You" to Foster Belonging: Write as if you are speaking directly to a friend and fellow member of the community. Use inclusive language like "our crew," "join the club," and "you're one of us now" to continually reinforce the sense of community.

Social Perception

Overwhelmingly positive, seen as a fun, necessary, and empowering space for redheads; fosters a strong sense of belonging and is perceived as a cultural hub for the community.

Copy Examples

• •Confidence looks good on you. But our 'Ginger AF' tee? That's next level. Join the crew that's too busy loving their locks to care about soul-stealing jokes. #ThreadsForReds #GingerAndProud
• •Finally, a brand that gets it. Tired of the same old redhead clichés? So were we. That's why we created Threads For Reds. Apparel made to celebrate the 2%. Shop the collection and wear your uniqueness with pride.
• •Warning: May Cause Extreme Confidence. Welcome to the club. #TeamRedhead
• •You were born to stand out. Your wardrobe should too. Our latest drop is here, packed with fresh styles and the same fiery attitude you love. Be bold, be you, be unapologetically ginger. Shop now before your new favorite tee is gone.
• •Someone called us a 'niche brand.' We said, 'Yep. The best one.' 😉 #ThreadsForReds #RedheadArmy