Brand Tone

Artisanal & Cultured, Warm & Inviting, Ethical & Conscious, Elegant & Aspirational

Brand Values

• •Sustainability & Eco-consciousness
• •Artisan Support & Fair Trade
• •Quality & Exclusivity
• •Cultural Storytelling
• •Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., warm, artisanal, ethical, elegant), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this with anyone creating content.
• •Emphasize Storytelling: Go beyond product features. Share the inspiration behind designs, the stories of the artisans, and the journey of the materials. This reinforces the cultural and human values of the brand.
• •Highlight Core Values Consistently: Weave in keywords and phrases related to sustainability, eco-friendliness, fair trade, and artisan craftsmanship across all platforms and communication. This repetition reinforces what the brand stands for.
• •Maintain Visual-Verbal Synergy: Ensure the language used in captions and descriptions complements the aesthetic of the product photography and videography. If visuals are warm and natural, the copy should reflect that.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be helpful, appreciative, and reinforce the brand's values in interactions, creating a cohesive experience.

Social Perception

A premium, ethical, and aesthetically pleasing home decor brand. Likely perceived by their target audience as a source for unique, handcrafted items that bring a touch of nature and culture into the home. The strong emphasis on sustainability and artisan support likely resonates positively with conscious consumers.

Copy Examples

• •Unroll a story in your living room. Our new ‘Mehra’ rug, handwoven by master artisans using organic cotton and nature-inspired dyes, isn't just a rug—it's a piece of heritage, sustainably crafted to bring warmth and timeless elegance to your sacred space. #ThreadsAndTassels #ArtisanalLiving #EcoHome
• •Decorate consciously. At Threads and Tassels, every piece is a promise – to the planet, to our artisans, and to you. Discover home furnishings that blend exquisite design with fair trade principles and sustainable practices. Shop our collection and make your home a statement of style and substance. [Learn More]
• •Infuse your sanctuary with the soul of craftsmanship. This ‘Desert Bloom’ cushion cover, made from the softest organic cotton, features intricate hand-embroidery inspired by ancient textile traditions. Each stitch tells a tale of dedication, bringing an exclusive touch of art and comfort to your home. Ethically sourced, beautifully made.
• •Meet Leela, one of the incredible artisans behind our 'Woven Dreams' collection. With every thread she masterfully intertwines, Leela preserves a rich cultural legacy. By choosing Threads and Tassels, you're not just acquiring a beautiful piece; you're empowering artisans like Leela and supporting sustainable livelihoods. Discover her story and the collection she helps create.
• •Crafted by Hand, Inspired by Nature, Designed for Your Home. Experience the Art of Sustainable Luxury.