Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Oriented, Modern and Creative, Helpful and Informative, Authentic and Personal

Brand Values

• •Community: Fostering a supportive and engaged "family" of sewers.
• •Passion: Sharing a genuine love for quilting, sewing, and modern fabrics.
• •Customer-Centricity: Actively listening to customer needs and striving to provide what they're looking for (e.g., expanding into bag-making supplies based on demand).
• •Modernity and Quality: Offering a curated selection of contemporary, high-quality fabrics, notions, and supplies from recognized designers.
• •Adaptability and Innovation: Demonstrating a willingness to evolve, such as embracing live online sales and video content to reach a wider audience.
• •Inspiration and Creativity: Providing the materials, ideas, and encouragement to spark and support the creative projects of their customers.
• •Joy and Inclusivity: Creating a "Happy Place" where sewers of all levels can feel welcome and share their passion.

Best Practices

• •Embrace Personality: Always let the friendly, passionate, and approachable personalities of Jennifer and "Mr. Threaded Lines" shine through in all communications. Use their names and refer to their shared passion.
• •Foster Community Dialogue: Actively ask questions, encourage comments, respond to customer interactions, and use inclusive language like "sew-mates," "creative family," or "our community."
• •Stay Modern and Enthusiastic: Use vibrant language and express genuine excitement for new products, techniques, and customer creations. Keep the focus on the "funky" and modern aspects of the craft.
• •Be Genuinely Helpful: Offer tips, share knowledge freely, and ensure that instructional content is clear, encouraging, and supportive, reinforcing the value of "your passion is ours as well."
• •Maintain Authenticity: Share behind-the-scenes glimpses, personal anecdotes (where appropriate), and be transparent. This builds trust and reinforces the personal connection customers feel with the brand.

Social Perception

A Go-To for Modern Makers, Engaging and Personal, Supportive and Responsive, Knowledgeable and Passionate Source, Community Hub, Fun and Inspiring

Copy Examples

• •Instagram Post (New Fabric Arrival): Hello, gorgeous! ✨ Feast your eyes on the latest [Designer Name] collection that just landed at Threaded Lines! We're dreaming of modern quilts, chic bags, and all the stunning projects you'll create. Which print is calling your name? Let us know below! #ThreadedLines #ModernFabric #NewArrival #Quilting #BagMaking #SewCreative
• •Facebook Live Show Promotion: Get ready for some fabric fun! 🎉 Join Jennifer and Mr. Threaded Lines LIVE this Wednesday at 6:30 PM CST! We'll be unwrapping fresh bolts of inspiration, sharing project ideas, and maybe even a surprise or two! 😉 What do you hope to see? Tag a sew-mate who needs to tune in! #ThreadedLinesLive #FabricHaul #QuiltShop #SewingCommunity #ModernQuilting
• •Website Homepage Banner (Highlighting Cork Fabric): Discover the Magic of Cork! ✨ Durable, sustainable, and oh-so-stylish. Threaded Lines has Texas's widest selection of cork fabric, perfect for your next bag-making adventure. Unleash your creativity! Shop Cork Now -> [Link] #CorkFabric #BagMakingSupplies #ThreadedLines #ModernSewing #DIYFashion
• •Email Newsletter Snippet (Promoting a Sew-Along): Let's Sew Together! ❤️ Our [Sew-Along Name] is kicking off soon, and we'd love for you to be a part of our creative family. It's more than just a quilt; it's about learning, sharing, and making something beautiful, together. All skill levels welcome! Sign up and get your kit today: [Link] Because your passion is ours too! #ThreadedLinesSewAlong #QuiltAlong #SewingCommunity #LearnToSew
• •TikTok Video Concept Caption (Quick Tip): 🤯 Did you know this quilting hack? Mr. Threaded Lines is dropping some knowledge! 😉 What are your go-to tips? Share in the comments! #QuiltingTips #SewingHacks #ThreadedLines #ModernQuilter #TikTokMadeMeSewIt