Brand Tone

Artistic & Inspired, Personal & Passionate, Calm & Appreciative, Authentic & Transparent, Slightly Sophisticated & Elegant

Brand Values

• •Artistry & Craftsmanship
• •Nature Inspiration
• •Originality & Uniqueness
• •Ethical Sourcing & Quality Materials
• •Customer Connection & Satisfaction
• •Passion for Creation

Best Practices

• •Emphasize the 'Why': Always connect back to the inspiration (nature, a feeling, a landscape) behind the art. This reinforces authenticity and passion.
• •Use Sensory & Evocative Language: Words like 'soft,' 'textured,' 'gentle,' 'serene,' 'whisper,' 'earthy,' 'vibrant' can help convey the tactile and visual nature of the art and its connection to the natural world.
• •Highlight the Handcrafted & Artistic Element: Consistently mention 'handcrafted,' 'artisan,' 'meticulously woven,' 'artist Azam Youngs' to differentiate from mass-produced items and emphasize quality.
• •Maintain a Personal yet Professional Voice: While sharing the artist's passion and process, ensure the language remains polished, clear, and respectful, reflecting the quality of the artwork.
• •Incorporate Values Naturally: Weave in mentions of 'ethically sourced materials,' 'attention to detail,' or 'custom creations' where relevant, reinforcing what the brand stands for without being overly overt.

Social Perception

Highly Positive, Artistic & Unique, Trustworthy & Responsive, Adds Beauty & Warmth to Spaces, Personal Touch

Copy Examples

• •Instagram Post (Image of a new nature-inspired macrame piece): Introducing 'Forest Whisper' – a piece born from quiet moments among the trees. Handcrafted with ethically sourced cotton and merino wool, its woven textures and earthy tones aim to bring the calm of the woods into your sanctuary. Each knot is a meditation, each fiber a connection to nature's gentle artistry. Discover more via the link in bio. #ThreadAndThyme #FiberArt #NatureInspired #MacrameWallHanging #HandcraftedHome
• •Website Product Description (for a piece like 'Shenandoah'): Capture the serene majesty of rolling hills with our 'Shenandoah' macrame wall hanging. Inspired by the breathtaking hues of the valley, this piece is meticulously handcrafted by Azam Youngs, blending soft, ethically sourced merino wool and natural cotton rope. Let its gentle gradients and intricate textures create a focal point of tranquility and natural elegance in your home. Bring the soul of nature indoors.
• •Etsy Shop Announcement Update: Studio days are filled with the gentle rhythm of weaving and the earthy scent of natural fibers. ✨ I'm currently working on a new collection inspired by coastal landscapes – think ocean blues and sandy textures! Follow @threadandthyme on Instagram for sneak peeks. As always, each piece is made with love, care, and a deep appreciation for the beauty that surrounds us. Custom inquiries are warmly welcomed!
• •Email Newsletter Snippet (to subscribers): Dear Art Lover, At Thread and Thyme, we believe that art should not only beautify a space but also tell a story and evoke a feeling. That's why each fiber art piece by Azam Youngs is a personal expression of nature's wonder, designed to bring warmth and unique character to your considered home. Explore our latest nature-inspired creations and find the piece that speaks to you.
• •Facebook Post (sharing a customer photo/review): It warms our hearts to see Thread and Thyme pieces finding their perfect homes! ❤️ [Customer Name] shared this beautiful photo of their 'Hope' macrame wall hanging, saying, 'Azam was incredible to work with... it truly lights up our living room.' We are so grateful to create art that brings joy and beauty to your spaces. Thank you for sharing! #ThreadAndThyme #CustomerLove #HandmadeDecor #FiberArtist #ArtForHomes