Tono de Marca

Sincere, calm, and sophisticated. The language is deliberate and thoughtful, avoiding overly promotional jargon. It seeks to educate and inspire, reflecting respect for craftsmanship and the environment. It is professional yet approachable, aiming to build trust through composed and confident messaging.

Valores de Marca

• •Sustainability
• •Simplicity and Minimalism
• •Quality and Longevity
• •Craftsmanship and Thoughtful Design

Mejores Prácticas

• •Embrace Simplicity: Use clear, concise language. Avoid jargon and overly complex sentences. Let the quality of the product and the brand's philosophy speak for itself.
• •Lead with Values: In all communications, weave in the core values of sustainability, quality, and timeless design. This will reinforce the brand's identity and resonate with the target audience.
• •Tell Stories, Don't Just Sell Products: Share the narrative behind the designs, the materials, and the craftsmanship. This creates an emotional connection and elevates the brand beyond a simple retailer.
• •Maintain a Calm and Confident Voice: The tone should always be reassuring and composed. This reflects the confidence in the quality of the products and the brand's ethos. Avoid urgent, sales-heavy language.
• •Be Visually Consistent: While not strictly copywriting, the visual elements that accompany the text are crucial. High-quality, natural-light photography that highlights the texture and form of the furniture will reinforce the sophisticated and calm tone of the copy.

Percepción Social

Likely perceived as a premium, ethical choice appealing to environmentally conscious consumers who appreciate minimalist design. The sophisticated tone and focus on sustainability contribute to an image of a trustworthy and reputable company. However, the lack of broader online presence may lead to perception as exclusive or difficult to engage with.

Ejemplos de Copy

• •Introducing the Horizon Collection. Each piece is a quiet celebration of form and material, designed to bring a sense of calm and clarity to your space. Sustainably sourced timber, timeless design. Discover furniture that’s made to live with you, for years to come.
• •Furniture for a considered life. Simple, sustainable, and designed to endure. Explore Thre.
• •The heart of the home deserves a center of calm. Our Kilda dining table is crafted from solid, reclaimed oak, its clean lines and natural finish a testament to the beauty of simplicity. A place for gathering, for sharing, for living. Built to host a lifetime of memories.
• •At Thre, we believe in creating less, but better. Our journey started with a simple idea: to design furniture that is both beautiful for the home and gentle on the earth. We are committed to sustainable practices, from the materials we source to the timeless pieces we create.
• •Subject: Stories from the workshop: The making of our new armchair. Body: Good design is a story. It begins with a thoughtful sketch and the careful selection of materials. For our new armchair, the story is one of reclaimed wood and soft, natural linen. It’s a story of expert craftsmanship and a design that cradles and supports. See the story unfold.