Brand Tone

Established & Reputable, Family-Oriented & Personal, Reliable & Quality-Focused, Proudly American, Direct & Informative, Approachable & Friendly

Brand Values

• •Quality & Durability
• •Customer Service & Relationships
• •Heritage & Tradition
• •Integrity & Trustworthiness
• •Innovation (Practical)
• •American Made
• •Community Support

Best Practices

• •Emphasize Heritage and Family: Consistently weave the family-owned story and decades of experience into communications. This builds trust and a personal connection.
• •Prioritize Quality and Durability in Messaging: Use strong, confident language when describing product build, longevity, and performance. Back it up with specifics (e.g., Made in the USA, patent mentions).
• •Maintain an Approachable, Service-Oriented Voice: Even when discussing technical products, keep the language clear, helpful, and friendly. Reflect the treat customers like family ethos in all interactions.
• •Showcase Customer Success and Longevity: Regularly feature testimonials and case studies that highlight not just product features, but the long-term satisfaction and reliability customers experience.
• •Be Authentic and Direct: Avoid overly corporate jargon. Speak plainly about the benefits and the company's commitment to its products and customers, reinforcing their image as trustworthy and original.

Social Perception

Highly Respected by Customers, Seen as Industry Stalwarts, Trusted for Quality and Originality, Reliable Problem Solvers

Copy Examples

• •Headline: For Driving Ranges That Demand the Best: 40 Years of Thrasher-Built Reliability. Body: Don't settle for less. Our American-made range equipment is designed by family, for families, to deliver unmatched durability and efficiency. Experience the Thrasher Golf difference.
• •Social Media Post: [Image of a long-serving Thrasher picker] Still going strong after all these years! We love hearing from ranges like [Customer Name] who've trusted Thrasher Golf equipment for decades. Quality that lasts, service that cares. #ThrasherGolf #DrivingRangeEquipment #MadeInUSA #GolfBallPicker
• •Product Description Snippet (for Innovator Picker): The original game-changer. Our patented No-Front-Wheel Innovator® Picker isn't just efficient; it's a testament to smarter design born from decades of experience. Pick faster, save labor, and invest in equipment that truly lasts.
• •Email Subject: Keep Your Range Running Smoothly with Thrasher Golf Body: For over 40 years, the Thrasher family has been dedicated to providing driving ranges with the most durable and efficient equipment in the industry. From our legendary Twister® Ball Washers to our innovative pickers, we stand behind every American-made product. Need an upgrade or a reliable part? We're here to help, just like family.
• •Testimonial Highlight: Our family-owned & operated golf courses have used Thrasher Golf for over 25 years. They provide a fast, competitive, and friendly service. They have treated us as family and have earned our business & loyalty. - [Customer Name]. At Thrasher Golf, relationships matter as much as reliability.