Brand Tone

Artistic & Expressive, Conscious & Ethical, Elegant & Timeless, Empowering & Inclusive, Approachable & Passionate

Brand Values

• •Sustainability
• •Artistry & Craftsmanship
• •Quality
• •Timelessness
• •Ethical Practices
• •Empowerment
• •Individuality/Self-Expression

Best Practices

• •Weave in "Wearable Art" and "Craftsmanship": Consistently use language that highlights the artistic nature and the skill behind each piece. Instead of just "new dress," try "our latest wearable art piece, handcrafted for you."
• •Emphasize Sustainability Naturally: Integrate sustainability messages not just as a separate section but within product descriptions and social media. For example, "Made in a limited batch to ensure quality and reduce waste" or "Crafted from [sustainable fabric] for lasting beauty and a lighter footprint."
• •Speak to Timelessness, Not Trends: Position items as long-term investments in style. Use phrases like "a piece to cherish for seasons to come," "transcends trends," or "classic design with a modern spirit."
• •Maintain an Elegant and slightly Sophisticated Vocabulary: Choose words that reflect quality and artistry (e.g., "meticulously," "curated," "refined," "ethereal") while remaining accessible.
• •Showcase the "Why" - The Indian Artistry and Ethical Approach: Connect the products back to the brand's values. Share stories of craftsmanship or the positive impact of choosing Thr3Letter. Highlight the "meticulously crafted in India" aspect as a point of pride and quality.

Social Perception

Positive Association with Quality and Aesthetics, Anti-Fast Fashion Stance, Emerging Brand with a Clear Vision, Associated with Indian Craftsmanship, Digitally Native

Copy Examples

• •Headline: Wear Your Story. Discover Thr3Letter. Body: Beyond fleeting trends, find pieces that speak to you and for you. Our collections are crafted with passion in India, blending timeless design with a commitment to a brighter, more sustainable future. Explore wearable art that endures.
• •Headline: Fashion That Feels Good, Inside & Out. Body: At Thr3Letter, beauty is woven with responsibility. Each garment is a testament to slow fashion – meticulously crafted in small batches from the finest materials, designed to be cherished for years. Dress with intention. Live with style.
• •Headline: The Art of Enduring Style. Body: Escape the ordinary. Thr3Letter brings you unique designs born from a blend of traditional Indian craftsmanship and contemporary vision. These aren't just clothes; they're statements of individuality, made to last.
• •Headline: Crafted for You, Kind to Our World. Body: Experience the difference of truly thoughtful fashion. From supporting our talented artisans in India to choosing sustainable practices, every Thr3Letter piece carries a story of care and quality. Find your forever favourite today.
• •Headline: More Than Just a Dress. It's a Thr3Letter. Body: Define your own elegance. Our curated collections offer unique silhouettes and artistic prints, designed for the woman who values both style and substance. Discover the art of dressing consciously.