Brand Tone

Comforting, Gentle, and Aspirational

Brand Values

• •Comfort
• •Quality
• •Accessibility
• •Feminine & Gentle Aesthetics

Best Practices

• •Embrace "Soft" Language: Use words that evoke comfort, gentleness, and ease. Terms like gentle, soft, breathable, cloud-like, serene, unwind, relax, and cozy should be staples in your copy. Avoid aggressive sales language or overly technical jargon.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying "100% Cotton Pajamas," describe the experience: "Breathable cotton that feels like a gentle hug, keeping you cool on warm summer nights." Connect the product to the feeling of relaxation and self-care.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy matches your visual aesthetic. The soft, clean, and bright photography on Instagram is a perfect match for a gentle and comforting tone. The text should feel like an extension of the images.
• •Tell the "Handmade in Lebanon" Story: Gently weave the brand's origin into the narrative. This adds a layer of authenticity and highlights the value of quality craftsmanship. Phrases like "Lovingly crafted in Lebanon" or "The art of comfort, handmade for you" can create a stronger brand identity.
• •Address the Name Discrepancy (Optional but Recommended): Consider subtly addressing the brand's name on your "About Us" page. A short story about the brand's evolution (e.g., "From intricate crafts to the simple art of comfort, our passion has always been in creating beautiful things by hand...") can resolve customer confusion and turn the unique name into a memorable part of the brand's history.

Social Perception

The brand has a positive reception from its followers, indicated by engaged comments and inquiries on social media. It is positioned as a local Lebanese brand with a 'Mediterranean touch.' While there's a potential for confusion due to the brand name not directly reflecting its products, this doesn't seem to significantly hinder current customer engagement.

Copy Examples

• •Your nightly unwind, now in full bloom. Introducing our Summer Petals shorts set. Made from the softest, most breathable cotton to make your quiet moments feel like a dream. Slip into comfort, slip into you. #TheThousandKnot #PajamaSet #Loungewear #MadeInLebanon
• •The Silk-Feathered Robe. Wrap yourself in pure elegance. Our silk-feathered robe is designed for those moments of serene indulgence. Lightweight, impossibly soft, and detailed with a delicate feather trim, it's the perfect layer for lazy weekend mornings or a luxurious evening in. Feel the gentle touch of quality craftsmanship.
• •A little comfort, delivered to your door. Your favorite loungewear is back in stock. Plus, discover our new collection of handmade pajamas.
• •Redefine Your Comfort Zone. From busy days to peaceful nights, your comfort should never be a compromise. Discover our collection of handmade pajamas and loungewear, crafted with the finest materials in Lebanon. Swipe to find your perfect fit. Shop Now
• •Soft, fresh, and finally here. Explore the new collection of everyday luxury.