Brand Tone

Soulful & Sentimental, Meaningful & Symbolic, Artisanal & Handcrafted, Ethical & Conscious, Elegant & Delicate, Warm & Connecting

Brand Values

• •Connection: Connecting to moments, places, people, and oneself.
• •Meaning & Storytelling: Believing that jewellery should tell a story and hold a piece of the heart.
• •Sustainability & Ethical Practices: Commitment to responsibly sourced materials (Fairmined gold, recycled metals) and environmentally friendly packaging and processes.
• •Craftsmanship & Quality: Dedication to creating high-quality, handcrafted pieces with intention.
• •Personalization & Individuality: Offering custom colors to allow customers to infuse their own meaning into the pieces.
• •Courage & Comfort: Positioning their jewellery as modern-day tokens of comfort and talismans for courage.

Best Practices

• •Always Lead with Emotion and Meaning: Start with the "why" behind the piece – the connection, the memory, the feeling. Product features should support this emotional core, not overshadow it.
• •Emphasize Storytelling: Weave narratives into product descriptions, social media posts, and email marketing. Share the brand's origin story and encourage customers to see their own stories in the jewellery.
• •Use Warm, Evocative, and Soulful Language: Words like "soulful," "talisman," "connection," "cherish," "vibrant tapestry," "love-worn," and "heart" align with the brand's established tone. Avoid overly technical or purely transactional language.
• •Consistently Highlight Ethical Commitments: Subtly integrate mentions of Fairmined gold, recycled materials, and handcrafted quality into the copy as reinforcement of the brand's values, not just as a list of features. This builds trust and appeals to conscious consumers.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy is consistently reflected in the brand's visual identity (photography, website design, social media aesthetic). The elegance and delicacy of the visuals should be matched by equally refined and heartfelt language.

Social Perception

Positive & Appreciative, Seen as Special & Giftable, Trusted for Ethical Practices, Associated with Delicacy and Meaning

Copy Examples

• •Headline: More Than Adornment. It's Your Story Woven in Gold. Body: Each Thousand Fibres piece is a whisper of connection, a handcrafted talisman carrying the moments and memories that shape you. Let our symbolic threads and love-worn gold be the silent storytellers of your life's vibrant tapestry. Discover the meaning within. Call to Action: Find Your Chapter.
• •Headline: Wear Your Heart. Sustainably Crafted. Body: At Thousand Fibres, beauty and responsibility intertwine. Our jewellery, handcrafted in the UK from Fairmined gold and recycled metals, is designed to be as kind to the earth as it is to your soul. Choose a piece that reflects your values and tells your unique story. Call to Action: Explore Ethical Elegance.
• •Headline: The Threads That Bind Us. Body: Inspired by the "thousand fibres" that connect us all, our jewellery is a tribute to the people, places, and moments that make us whole. Hand-tied with intention, each piece is a reminder of love, courage, and the beautiful tapestry of your life. Call to Action: Gift a Connection.
• •Headline: Courage, Woven In. Body: Let your Thousand Fibres talisman be a source of strength and comfort. Our ancient symbols, reimagined in modern designs, are crafted to remind you of your inner resilience and the connections that uplift you. Carry your courage. Call to Action: Discover Your Talisman.
• •Headline: Infuse Your Meaning. Your Colours, Your Story. Body: Every life is a unique spectrum of experiences. With our custom-colour service, choose the threads that resonate with your personal journey, transforming a Thousand Fibres piece into an even more intimate reflection of you. What story will your colours tell? Call to Action: Personalize Your Piece.