Brand Tone

artistic, comfy, and creative

Brand Values

• •Creativity and Artistic Expression
• •Comfort
• •Quality
• •Customer Service
• •Community/Connection
• •Small Business Identity

Best Practices

• •Embrace Artistic Language: Use words that evoke creativity, imagination, and unique expression in all descriptions and posts.
• •Prioritize "Comfy" and "Quality": Consistently highlight the comfort and high quality of the materials and prints.
• •Maintain a Personal and Approachable Voice: Whether it's social media captions or customer service interactions, keep the tone friendly, direct, and human. Share behind-the-scenes content.
• •Connect with Your Niche: Continue to tailor language and imagery to the EDM festival community and those who appreciate wearable art.
• •Showcase the "Collective" Aspect: Highlight the artists and the collaborative nature of the designs when possible to reinforce the brand's origin.

Social Perception

Customers generally perceive the brand positively, highlighting the unique designs, quality of clothing, and comfort. The artistic and creative aspect is well-received, particularly for events like festivals. There are mentions of good customer service and fast shipping. The brand is seen as a collective of artists.

Copy Examples

• •Wrap yourself in art. Our latest collection just dropped – comfy, creative, and ready for your next adventure. ✨ #ThoughtsInThreads #WearableArt
• •From our design studio to your wardrobe. 🤘 Each piece is crafted with passion and high-quality threads. Feel the difference. #ComfyClothes #ArtisticApparel
• •Festival season is calling! 🎶 Stand out in designs as unique as you are. Explore the new arrivals. #EDMFashion #CreativeThreads
• •More than just clothing, it's a vibe. ✨ Express your inner artist with Thoughts In Threads. #UniqueDesigns #ComfortFirst
• •Behind every thread is a thought, an inspiration, a piece of art. Join our community of creative souls. #SmallBusinessLove #ArtYouCanWear