Brand Tone

Heartfelt and Sentimental, Friendly and Approachable, Celebratory and Joyful, Trustworthy and Assuring, Enthusiastic and Creative

Brand Values

• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Emotional Connection
• •Reliability and Trust
• •Family-Oriented

Best Practices

• •Always Lead with Emotion: Start with the feeling you want to evoke. Use words that connect with sentiments like love, joy, appreciation, and nostalgia. For example, instead of "Buy our new keychains," try "Unlock a smile with a keychain that carries their name and your love."
• •Embrace Friendly & Conversational Language: Write as if you're talking to a friend. Use contractions (it's, you're), ask questions, and incorporate positive, uplifting language. Use emojis appropriately on social media to enhance approachability.
• •Highlight the "Why" Behind the Gift: Focus on the experience and the emotion the gift will create, not just the product features. Explain how the gift will make the recipient feel or how it will help the giver express their feelings. "Because some moments deserve to be held onto forever..."
• •Maintain a Positive and Celebratory Vibe: Even when addressing practicalities like shipping, frame it positively. Ensure that all communication, from product descriptions to customer service interactions, reflects the joy of giving and receiving.
• •Be Authentic and Trustworthy: While being warm and friendly, ensure your copy is also clear, honest, and reliable. Clearly state customization options, delivery times, and your commitment to quality and privacy. This builds confidence alongside the emotional connection.

Social Perception

Positive for Gift-Giving, Appreciation for Quality and Customization, Good Customer Service (Generally), Innovative and Trendy, Trustworthy with Personal Information

Copy Examples

• •Instagram Post (New Wallet Launch): "Keep your memories close, and your style closer! ✨ Introducing our new line of personalized wallets – crafted with love, just for you or that special someone. Engrave a name, a date, or a secret message that speaks your heart. Swipe to see the magic! #ThoughtBoxPK #GiftsFromHeart #PersonalizedWallet #PakistanGifts #NewCollection"
• •Facebook Ad (Gift Set Promotion): "Stop searching, start celebrating! 🎉 Our curated gift sets are packed with joy and ready to make their day unforgettable. From birthdays to just-because, find the perfect expression of your love. P.S. We hear they make hearts flutter! 😉 Shop now and let us deliver happiness across Pakistan! #ThoughtBoxGifts #CelebrateWithThoughtBox #GiftIdeasPakistan #PersonalizedJoy #SurpriseThem"
• •Website Banner (General): "More Than Just a Gift, It's a ThoughtBox Moment. ❤️ Create lasting memories with our unique, personalized treasures. Handcrafted with care, delivered with love, all across Pakistan. Discover gifts that truly speak your heart. #ThoughtBoxPK #MeaningfulGifting #PakistanOnlineStore"
• •TikTok Video Caption (Custom Mug): "Sip, smile, repeat! ☕️✨ Your daily dose of happiness, personalized! Get your favorite photo or quote on our custom mugs. Perfect for gifting (or keeping all to yourself!). What would YOURS say? 👇 #ThoughtBoxCustom #MorningMagic #PersonalizedMug #GiftThatKeepsGiving #MadeInPakistan"
• •Email Newsletter Subject (Seasonal Promotion): "Make This [Occasion, e.g., Eid, Anniversary] Unforgettable! Gifts from the Heart by ThoughtBox 💖 Email Body Snippet: Hey [Customer Name], at ThoughtBox, we believe every gift tells a story. This [Occasion], let us help you write a beautiful one with our handcrafted, personalized treasures. From stunning [Product A] to cherished [Product B], find something that truly speaks your heart and brings a smile to their face..."