Brand Tone

Bold, empowering, playful, and unapologetic. It's conversational, uses contemporary slang, and hints at self-deprecating humor, reminiscent of a confident, 'cool girl' archetype that evangelizes its mission without moralizing.

Brand Values

• •Empowerment
• •Reclamation
• •Inclusivity & Community
• •Bold Self-Expression

Best Practices

• •Consistently use the brand's lexicon ("hottie," "babe," "serving looks") across all platforms. This builds a recognizable and relatable voice.
• •Frame every message, from product descriptions to social captions, around the core values of confidence and self-expression. The product isn't just a piece of clothing; it's armor for the unapologetic.
• •Incorporate playful, witty, and slightly provocative language. A little humor makes the brand more memorable and aligned with its edgy identity.
• •Ensure the visual aesthetic (Y2K, glitter, pink hues) is perfectly matched by the copy. The words must enhance the visual appeal and tell the story the image begins.
• •Use a conversational tone in social media to foster interaction. Ask questions, feature user-generated content, and respond to comments in the brand's voice to build a loyal following that feels seen and heard.

Social Perception

Thottie Revival is perceived as an authentic and edgy brand that connects strongly with a community celebrating the Y2K aesthetic and an empowering message. It is seen as part of a larger cultural movement challenging social norms and championing female agency.

Copy Examples

• •Your Y2K dream closet called, we answered. 📞 Our new baby tee is serving major 2000s vibes. Wear it with confidence, 'cause being you is always in style. 💖 #ThottieRevival #Y2KFashion
• •They say to keep your standards high and your waistline low. These jeans are engineered for the perfect fit and maximum impact. Unleash your inner pop princess—minus the dial-up modem. ✨
• •POV: You just remembered who you are. Welcome to your revival. #BimboCore #ThottieEnergy
• •Warning: This drop may cause excessive confidence.
• •Secure the bag. Literally. The Original Banklet® is here to hold your cash while you run the world. Sleek, secure, and a little bit sassy.