Brand Tone

Satirical & Parodic, Humorous & Ironic, Colloquial & Internet-Savvy, Provocative & Edgy

Brand Values

• •Humor/Entertainment
• •Freedom of Expression (implied)
• •Community (implied among fans)
• •Entrepreneurship/Creativity (demonstrated by owner)

Best Practices

• •Embrace the Bureaucratic Satire: Consistently use overly formal, official-sounding language even for mundane announcements or product descriptions. This reinforces the core parody. (e.g., "Pursuant to internal directive 7.34b...")
• •Maintain Ironic Detachment: While using provocative terms, the copy should maintain an ironic distance, hinting that it's all part of the joke. Avoid genuinely hateful or aggressive language that could be misconstrued as serious.
• •Lean into Internet Slang and Meme References: Continue to incorporate relevant internet slang (like "simp," "e-girl," "clout") to connect with the target audience, but do so within the established "official" framework.
• •Acknowledge the Absurdity: Subtly (or overtly) wink at the audience, acknowledging the ridiculousness of the premise. Phrases like "Due to a lack of federal funding" or the "Careers" page Rickroll are good examples.
• •Visual Consistency: Ensure that the visual branding (logos, fonts, imagery) across all platforms continues to mimic official government or law enforcement aesthetics to support the satirical copy.

Social Perception

Polarizing, Associated with Internet Meme Culture, Perceived as Attention-Seeking

Copy Examples

• •Headline: ENLIST TODAY. STOP THOTTISHNESS BEFORE IT STARTS. Body: The U.S. Thot Patrol needs YOU. Gear up with official uniforms & merchandise and join the front lines against rampant thottery. Visit ThotPatrol.org – because someone has to do it.
• •Headline: NEW: Office of Simp Prevention Field Kits! Body: Don't let simping compromise national security (of your dignity). Our new OSP gear is here to help you identify and regulate excessive online admiration. Donations appreciated for this vital work.
• •Headline: THOT PATROL VEHICLE WRAPS: GO UNDERCOVER (SORT OF). Body: Take your patrol to the streets. Our vehicle wrap kits are perfect for... well, making a statement. Professional installation recommended for maximum official-ish-ness.
• •Headline: "DEPARTMENT OF HOES & INSECURITY" – WEAR IT WITH PRIDE? Body: It's a tough job, but someone's gotta look ironically authoritative. Grab your DHI branded apparel. Remember, it's all in good fun (we think).
• •Headline: TIRED OF E-GIRLS AND BOOTLEG PUFF BARS? SO ARE WE. (NOT REALLY, BUT IT SOUNDS OFFICIAL). Body: The brave men and women of Thot Patrol are ever-vigilant. Or at least, we sell merch that says so. Check out our latest T-Shirts and Raid Jackets.