Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Authentic & Family-Oriented, Playful & Humorous (Subtly), Appreciative

Brand Values

• •Quality & Deliciousness
• •Family & Tradition
• •Customer Joy & Satisfaction
• •Local & Community-Focused
• •Authenticity

Best Practices

• •Embrace Enthusiasm: Always write with genuine passion and excitement for the product. Use exclamation points judiciously but effectively to convey energy. Words like "delicious," "amazing," "favorite," "joy," and "happiness" fit well.
• •Highlight the "Addictive" Quality Playfully: Lean into the "once you start, you can't stop" catchphrase. Frame it as a fun, shared experience rather than a negative. Use winky faces or lighthearted disclaimers.
• •Reinforce Family & Local Roots: Subtly weave in the "family recipe," "Floer family," and "made locally in B.C." aspects to build trust and authenticity.
• •Use Sensory and Evocative Language: Describe the taste and texture. Words like "zesty," "garlicky," "sweet & spicy," "crunchy," and "savory" help customers imagine the experience.
• •Maintain a Friendly, Community-Oriented Voice: Address customers warmly, respond to comments positively, and foster a sense of connection. Thank them for their support and share in their enjoyment of the pretzels.

Social Perception

Highly Positive Product Experience, Premium Niche Snack, Support for Local Business, Anticipation & Scarcity, Growing Recognition

Copy Examples

• •🥨✨ That moment when you open a fresh bag of Those Pretzels... an explosion of zesty, garlicky, subtly sweet & spicy goodness! Our secret family recipe means every bite is as 'dangerously delicious' as the first. What's your favorite way to enjoy #ThosePretzels? #DangerouslyDelicious #FamilyRecipe #SnackAttack #CantStopWontStop
• •Christmas in July is coming! ☀️🎄 Get ready to stock up on your favorite 'once you start, you can't stop' pretzels. Sign up for our newsletter for exclusive access and a sprinkle of happiness in your inbox! #ThosePretzels #ChristmasInJuly #LimitedTime
• •From our family kitchen to yours! Those Pretzels: Hand-seasoned, ridiculously delicious, and made with love in B.C. Taste the tradition. #FloerFamilyPretzels #SupportLocal #ArtisanSnacks
• •We hear it all the time: 'I finished the whole bag in one sitting!' 😉 What's the longest you've made a bag of Those Pretzels last? (No judgment here!) Let us know below! 👇 #PretzelConfessions #ThosePretzels #AddictivelyGood
• •Come find your happy snack! 😄 We'll be at [Market Name] this [Day], [Date] from [Time] to [Time]. Stop by the Those Pretzels booth for a taste of our 'can't-get-enough' seasoned pretzels. Perfect for sharing (or not!). #FarmersMarketFinds #ThosePretzels #VancouverFoodie #LocalLove