Tono de Marca

Helpful, Community-Oriented, and Approachable

Valores de Marca

• •Customer-Centric Service
• •Quality and Value
• •Accessibility and Inclusivity
• •Convenience

Mejores Prácticas

• •Always reinforce the "locally owned and operated" identity. Use phrases like "your neighborhood furniture store," "Smyrna's own," and "serving our Middle Tennessee community" to build on that local trust.
• •Frame promotions and services around customer solutions. Instead of "We sell protection plans," use "Enjoy life with less worry by protecting your purchase." Focus on the benefit to the customer, not just the feature.
• •Write as if you are speaking to a neighbor. Use welcoming language ("Come on in," "We're here for you") and avoid overly formal or corporate jargon. Keep sentences clear and direct.
• •Leverage the powerful testimonials you receive. Feature quotes and stories in social media posts, on the website, and in emails. This validates your brand values through the authentic voices of satisfied customers.
• •Reassure customers that they can browse and shop at their own pace. Use phrases like "no pressure sales," "our team is here to help, not to push," and "find what's right for you" to create a comfortable and confident shopping environment.

Percepción Social

Highly Praised for Customer Service, Valued as a Local Gem, Seen as Offering Quality at a Fair Price

Ejemplos de Copy

• •From our Smyrna family to yours. ✨ Create a living room that’s ready for movie nights, long talks, and lifelong memories. As your local furniture store, we’re here to help you find the perfect pieces without the pressure. Come say hello this weekend!
• •Your dream home is within reach. At Thornhill Home, we believe everyone deserves a space they love. That’s why we partner with lenders to offer flexible financing for every type of credit. Let's make it happen.
• •A Special Offer for Our Neighbors!
• •More than just a sofa, it’s the new heart of your home. Built for cozy evenings and gathering with loved ones, this sectional combines lasting quality with timeless style. And with our available protection plan, you can relax and enjoy life with a little less worry.
• •Thornhill Home - Quality Furniture in Smyrna. 5-Star Service. Locally Owned.