Brand Tone

friendly, trustworthy, and customer-focused, with an appreciation for quality and traditional/heritage items mixed with modern utility.

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Family Business Ethos
• •Longevity and Experience
• •Variety and Eclecticism
• •Ethical Considerations (emerging)

Best Practices

• •Embrace the "Family-Run" Voice: Consistently use warm, approachable, and personal language. Avoid overly corporate or impersonal jargon. Think "we" and "us" to foster a connection.
• •Prioritize Trust and Transparency: Clearly communicate product information, including materials and origins (especially for handmade or eco-friendly items). Be upfront about policies like returns. Reinforce longevity and experience where appropriate.
• •Highlight Quality and Value: Don’t just list features; explain the benefits of the quality or the value the product offers. Use descriptive words that convey craftsmanship or practicality.
• •Engage with Your Community: Actively respond to comments and messages on social media in a friendly and helpful manner. Encourage user-generated content like #MyThorness to build a sense of belonging.
• •Tell Your Story (Subtly and Directly): Weave elements of the brand's history, ethos ("happiness over success"), and family nature into communications where relevant, such as 'About Us' pages, email newsletters, or even occasional social media posts. This reinforces authenticity and differentiates the brand.

Social Perception

Customers generally perceive Thorness.co.uk positively, viewing them as a reliable source for a diverse range of goods. They are seen as providing good value, with comments on fair prices and items sometimes being better than described (especially refurbished goods). The brand is associated with efficient service, quick delivery, and good communication. There's an appreciation for the quality of items and the accuracy of product descriptions. The "family-run" aspect likely contributes to a perception of a more personal and caring business.

Copy Examples

• •Welcome to Thorness! Your family-run home for quality finds, from timeless treasures to everyday essentials. Discover something special today.
• •Add a touch of rustic charm with our Handcrafted Cast Iron Potting Shed Sign. Made with traditional methods for lasting quality, it’s the perfect welcome to your happy place. Built to endure, just like our commitment to you since 2001.
• •Spotted! ✨ We love seeing how you style your #MyThorness finds! This beautiful [Product Name] looks stunning in @customer_handle's home. Share your pics for a chance to be featured and inspire our wonderful community!
• •A Little Something From Our Family To Yours | Quality Homewares & Gifts Inside
• •For over 20 years, our family at Thorness has been dedicated to bringing you high-quality gifts, homewares, and more, all backed by the friendly service you deserve. We believe happiness is key, and we hope our finds bring a little joy to your home.