Brand Tone

Thoughtful & Considered, Warm & Inviting, Artistic & Appreciative, Community-Oriented, Authentic & Unique, Slightly Eclectic & Globally Inspired

Brand Values

• •Thoughtful Curation
• •Support for Artisans & Small Businesses
• •Quality & Craftsmanship
• •Ethical Production & Sustainability
• •Creating a "Considered Home & Lifestyle"
• •Individuality and Self-Expression
• •Global Inspiration

Best Practices

• •Emphasize "Thoughtful" and "Curated": Use synonyms like "intentional," "handpicked," "carefully selected" to reinforce this without repetition.
• •Tell the Story: Highlight the maker, the origin, or the unique qualities of a product.
• •Use Warm and Inclusive Language: Create a sense of connection and community. Words like "discover," "celebrate," "gather," and "share" can be effective.
• •Focus on the "Why," Not Just the "What": Explain the intention behind the products or the lifestyle the brand promotes.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the visual aesthetic of the brand.

Social Perception

Positive & Appreciative, A "Treasure Trove", Aesthetically Pleasing, Associated with Sustainability and Ethical Sourcing, Community Focused, Trusted Curator

Copy Examples

• •Sip your morning coffee from a cup that tells a story. Hand-thrown by [Artisan Name], each mug carries the warmth of their craft, ready to become a cherished part of your daily ritual. #SmallBatchGoodness #MadeWithIntention
• •More than just a shop, Thorn and Burrow is a celebration of the considered home. Discover unique, ethically sourced treasures that bring beauty and intention to your everyday. #CuratedLiving #ThoughtfulGifting
• •We believe beautiful things are even better when made kindly. That's why we partner with independent artisans who share our commitment to ethical production and timeless craftsmanship. #ShopSmallSupportArtisans #EthicalHome
• •Finding beauty in the quiet corners. Our latest collection of handcrafted textiles invites warmth and texture, creating spaces that feel uniquely yours. Explore the collection online and in our Saxapahaw store. #ThornAndBurrowHome #ConsideredLifestyle
• •New Discoveries: Handcrafted Beauty for Your Home ✨ (Body: Step inside Thorn and Burrow’s latest curation, where every piece is chosen with care, celebrating unique artistry and small-batch charm...)