Brand Tone

Trustworthy & Enduring, Respectful and Appreciative engagement

Brand Values

• •Craftsmanship
• •Quality
• •Sustainability
• •Heritage/Tradition

Best Practices

• •Develop a Brand Voice Guide that explicitly defines the brand's personality.
• •Define tone adjectives (e.g., Elegant, Artisanal, Confident, Respectful).
• •Define preferred vocabulary (and words to avoid).
• •Provide clear 'do and don't' examples for different communication channels.
• •Understand their motivations for purchasing luxury leather goods to speak their language

Social Perception

Discerning & Appreciative, Investment-Minded, Ethically Conscious, Exclusive, Symbols of status, elegance, and quality.

Copy Examples

• •Experience the enduring quality of our handcrafted leather goods, made with a commitment to sustainability and a legacy of Swiss tradition.
• •Invest in timeless elegance with our fine leather goods, Swiss Made with meticulous attention to detail and designed to last a lifetime.
• •Discover the artistry of handmade leather, where craftsmanship meets sustainability. Each piece reflects our dedication to quality and our heritage.
• •Our commitment to quality, sustainability and Swiss Made legacy ensures that every item we create is not just beautiful but also ethically sourced and expertly crafted.
• •Crafted by hand in Switzerland, our fine leather goods represent a legacy of quality and sustainability. Experience the difference of enduring craftsmanship.