Brand Tone

Professional and Authoritative

Brand Values

• •Quality and Heritage
• •Professionalism and Reliability
• •Style and Trend-Consciousness
• •Partnership

Best Practices

• •Maintain a Professional Tone: Avoid slang, overly casual language, and emojis. The voice should always be knowledgeable and confident, reflecting the brand's long-standing expertise.
• •Emphasize "Quality" and "Heritage": Consistently weave in keywords like "professional," "quality," "heritage," "since 1975," and "precision" to reinforce the brand's core values in all communications.
• •Focus on Features, Not Just Discounts: Instead of leading with price, lead with value. Detail the materials (e.g., Titanium, Aluminum), the craftsmanship ("Japanese precision"), and the design benefits (e.g., "lightweight," "durable").
• •Speak to Both B2B and B2C: While the primary audience may be business partners, the copy should still be appealing to end-users. Use language that educates the consumer on why a high-quality frame is a better choice, which in turn helps your retail partners sell the product.
• •Be The Authority: Position the brand as a curator and expert. Use phrases like 'We are proud to introduce,' 'Selected for its superior quality,' and 'As the official distributor' to create a sense of exclusivity and trust.

Social Perception

A legacy distributor, serious and established player in the optical industry, reliable supplier of premium international eyewear, and a high-end, professional eyewear provider focused on quality.

Copy Examples

• •For over 45 years, Thong Sia Optics has been the trusted name in professional eyewear. We are proud to introduce the new Hamamoto collection, crafted with Japanese precision and ultra-lightweight Beta-Titanium. Experience the culmination of heritage and innovation.
• •Define your vision with Ethereal. As the official distributor, we bring you frames that blend avant-garde design with timeless elegance. Discover the collection exclusively through our network of authorized partners.
• •It's more than a frame. It's an investment in comfort and durability. Our Seiko Titanium frames are engineered for a weightless feel and unparalleled strength, ensuring they stand the test of time. Professional eyewear for the discerning individual.
• •Build your business on a foundation of quality. Partner with Thong Sia Optics to offer your clients world-renowned eyewear brands and the assurance of a stable, reliable supply chain. Let's grow together.
• •The difference is in the details. From the choice of materials to the precision of the finish, every frame in our portfolio is selected for its superior quality and design. Trust Thong Sia Optics for your vision needs.