Brand Tone

professional, trustworthy, and expert-driven

Brand Values

• •Quality & German Engineering
• •Health & Well-being
• •Expertise & Trust
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always connect the product features (e.g., "visco-memory foam") to the customer benefit (e.g., "wake up without neck pain"). The customer is buying a solution, not just a pillow.
• •Leverage "Made in Germany": Consistently use this phrase as a seal of quality. It should appear in headlines, product descriptions, and ad copy to reinforce the core value of engineering and trust.
• •Maintain an Expert Tone: Use precise, confident language. Terms like "ergonomic," "orthopedic," "clinically-proven," and "engineered" elevate the brand above generic competitors. Avoid overly casual slang or humor that could dilute this authority.
• •Speak to the Pain Point: Tailor copy to specific customer segments. Acknowledge their struggles (e.g., "for those who suffer from shoulder pain," "if you're a restless side-sleeper") to show empathy and understanding, making the solution feel more targeted and effective.
• •Build Trust in Every Communication: Consistently mention trust-building elements like the Öko-Tex certification, the money-back guarantee, and positive customer testimonials across all platforms —from the website to social media ads and emails.

Social Perception

It is perceived as a specialized, high-quality provider of orthopedic sleep solutions. Customers who purchase from them are likely doing so because they are actively seeking a solution to a specific health concern (like neck pain) and are attracted by the brand's promise of German quality and orthopedic expertise. The brand is not a mainstream lifestyle brand but rather a functional, problem-solving one.

Copy Examples

• •Headline: Tense shoulders and a stiff neck every morning? Body: Your pillow could be the problem. Our Thomsen Visco 55 orthopedic pillow is engineered in Germany to provide optimal support for your head and neck alignment. Wake up refreshed, not in pain. Discover the difference quality sleep makes. CTA: Shop Now & Sleep Better
• •Product Name: Thomsen Pro-Comfort Side-Sleeper Pillow Description: Meticulously engineered for the specific ergonomic needs of side-sleepers. Our signature Visco-Memory Foam adapts perfectly to the contours of your shoulder and neck, preventing spinal misalignment and reducing pressure points. Certified Öko-Tex Standard 100 for a healthy sleep environment. Made in Germany for unparalleled quality and durability.
• •Caption: Your sanctuary of rest awaits. ✨ A day of hard work deserves a night of perfect recovery. Our orthopedic pillows are more than just foam; they are an investment in your well-being. How do you prepare for a restful night? #ThomsenSleep #GermanEngineering #HealthySleep #GoodNight
• •Subject: The German Secret to Waking Up Pain-Free
• •Text: Orthopedic Excellence. German Quality. The Perfect Night's Sleep, Guaranteed.