Brand Tone

Aspirational yet Accessible, Confident & Style-Conscious, Quality-Focused, Customer-Centric & Friendly

Brand Values

• •Quality Craftsmanship
• •Value for Money
• •Style & Sophistication
• •Comfort
• •Customer Satisfaction

Best Practices

• •Develop a Clear Brand Voice Guide: Document the core attributes of the Thomas & Vine tone (e.g., Confident, Stylish, Quality-Focused, Accessible, Modern Classic). Provide examples of "do's and don'ts" for language, sentence structure, and common phrases. This ensures anyone writing copy understands the desired voice.
• •Understand Your Target Audience: Consistently write for the style-conscious man who values both appearance and quality without overpaying. Use language and references that resonate with his lifestyle and aspirations.
• •Highlight Key Values Consistently: Ensure copy regularly reinforces the brand's core values: genuine leather, quality construction, attainable sophistication, comfort, and modern style. These should be woven naturally into product descriptions, social media posts, and ad campaigns.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual elements used in marketing materials (e.g., if images are sophisticated and modern, the copy should reflect this). Email campaigns, for instance, should have a visually appealing design that complements the clear and engaging message.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, ads, social media, emails) to ensure it aligns with the defined brand tone and values. Gather feedback and make adjustments as the brand evolves or to address any inconsistencies.

Social Perception

Positive for Style and Initial Quality, Good Value Proposition, Emerging Brand Awareness, Mixed Durability Views, Sizing Can Be Inconsistent

Copy Examples

• •Headline: Step Up Your Style. Step Into Thomas & Vine. Body: Discover genuine leather footwear that blends timeless craftsmanship with modern design. Comfort and sophistication, crafted for the discerning man. Make your statement.
• •Headline: Quality You Can Feel. Style They'll Notice. Body: At Thomas & Vine, we believe exceptional shoes don't need an exorbitant price tag. Experience the perfect fusion of premium leather, lasting comfort, and head-turning style.
• •Headline: From Boardroom to Weekend. Effortless Style, Unmatched Comfort. Body: Your life demands versatility. Your shoes should deliver. Thomas & Vine offers a curated collection of boots, oxfords, and sneakers designed to take you anywhere in style and comfort.
• •Headline: The Foundation of a Great Look. Body: It starts with the shoes. Thomas & Vine crafts footwear with an obsessive attention to detail, using authentic leather and comfort technology, because we know that confidence is built from the ground up.
• •Headline: Don't Just Get Dressed. Get Noticed. Body: Elevate your everyday with Thomas & Vine. Our collection of men's footwear is designed for those who appreciate quality, embrace style, and aren't afraid to stand out. Explore the latest arrivals.