Brand Tone

Professional & Traditional, Authoritative & Experienced, Service-Oriented & Trustworthy, Formal but Approachable

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Customer Satisfaction & Service
• •Integrity & Reliability
• •American Made (for some products)

Best Practices

• •Develop a Style Guide: Create a document outlining the brand's voice, tone words (e.g., "respectful," "dignified," "knowledgeable," "helpful"), preferred terminology (e.g., "regalia" vs. "gowns," "client" vs. "customer" in certain contexts), and grammar/punctuation rules.
• •Prioritize Clarity and Formality: Given the nature of the products, use clear, concise, and grammatically correct language. Avoid slang, overly casual phrasing, or excessive jargon that the target audience may not understand (unless it's industry-standard terminology).
• •Emphasize Values Consistently: Weave in the core brand values (quality, tradition, service, integrity) naturally into product descriptions, 'About Us' content, and customer communications. For example, instead of just saying "good robes," say "robes crafted with meticulous attention to detail."
• •Maintain a Respectful and Service-Oriented Approach: All communications, from website copy to customer service emails, should reflect respect for the customer and their needs. Phrases like "We are honored to assist you," or "Please let us know how we can help" reinforce this.
• •Review and Refine: Regularly review all public-facing copy to ensure it aligns with the established brand tone and values. Get feedback if possible, and be prepared to refine messaging as the brand evolves or as you learn more about customer perception. Train any staff involved in content creation or customer communication on these guidelines.

Social Perception

Positive (based on on-site testimonials), Niche & Specific Audience, Limited Broader Online Presence

Copy Examples

• •Upholding Tradition, Crafting Excellence. Discover impeccably tailored academic, judicial, and clergy robes. Quality you can feel, service you can trust.
• •Celebrate your achievement with distinction. Our doctoral robes are expertly crafted from premium materials, adhering to time-honored academic standards. Experience unparalleled quality and a perfect fit for your momentous occasion.
• •From the hallowed halls of academia to the esteemed judiciary, Thomas Robes provides the mark of distinction. For generations, we've been dedicated to quality and tradition. #ThomasRobes #AcademicRegalia #JudicialAttire #ClergyWear #MadeWithPride
• •Subject: Ensuring Your Graduates Shine: Quality Regalia from Thomas Robes. Dear [Contact Person], At Thomas Robes, we understand the significance of graduation day. For over a century [adjust if 1892 refers to a broader legacy], we've specialized in providing academic institutions with high-quality, custom regalia that reflects the prestige of your graduates' accomplishments. We offer dedicated service to ensure a seamless experience. May we schedule a brief call to discuss your upcoming needs?
• •Since 1892, the Thomas name has been synonymous with exceptional regalia. We are more than just a robe supplier; we are custodians of tradition, committed to providing our distinguished clientele with garments that signify honor, achievement, and professional identity. Our dedication to American craftsmanship and unparalleled customer service remains our guiding principle.