Brand Tone

Adventurous, Sincere, and Community-Focused

Brand Values

• •Perseverance
• •Creativity & World-Building
• •Escapism & Adventure
• •Reader Connection

Best Practices

• •Lead with the Core Promise: Always center the copy around the brand's key promise: "Fantastic Families, Magical Academies, and Epic Adventures." This tagline effectively and immediately communicates the genre and reader experience.
• •Emphasize the "Underdog" Narrative: Weave the theme of perseverance and the "underdog" story into your messaging. This applies to both the author's personal journey and the plots of his books. It creates an inspiring and relatable connection with the audience.
• •Foster a Sense of Community: Use inclusive language like "we," "our community," and "join the journey." Directly address readers and thank them for their support, especially in newsletters and on social media, to reinforce the reader-author connection.
• •Be Transparent and Authentic: Continue sharing the behind-the-scenes journey of an indie author. Blog posts about the challenges and successes of writing and publishing build trust and resonate deeply with the audience. This authenticity is a key differentiator.
• •Use Strong Calls-to-Action that Encourage Exploration: Drive traffic with clear CTAs like "Start the series for FREE," "Discover your next magical escape," or "Join the Kickstarter." Frame these actions not just as a purchase, but as the beginning of an adventure, encouraging readers to dive deep into the expansive Hundred Halls universe.

Social Perception

Prolific and talented author in contemporary/urban fantasy. Praised for engaging stories, well-developed characters, and imaginative plots, often compared to Harry Potter for magical academy settings. Seen as a champion of indie publishing, respected for business acumen and transparency. Has a loyal and engaged fanbase, eagerly awaiting new releases. Overall perception is highly positive, focusing on fun, addictive, and well-structured storytelling.

Copy Examples

• •Escape the everyday. Discover a university where every hall teaches a different magic, heroes are forged in fire, and adventure is always on the syllabus. If you love magical academies and underdog heroes, your next binge-read is waiting. Dive into the first book of the Hundred Halls series for FREE today!
• •The wait is over! The next chapter in the [Series Name] is here. This time, [Main Character] will face [New Challenge], testing their magic and loyalty like never before. Thank you to my incredible readers for joining me on this journey. I can't wait for you to read it! Link in bio to get your copy. #UrbanFantasy #NewBookRelease #HundredHalls #AuthorLife #Magic
• •They told me an engineer couldn't be a full-time fantasy author. 60+ books later, we're still creating epic adventures. From magical universities to urban fantasy quests, every book is an escape. Find your next favorite world. #BookTok #FantasyBooks #IndieAuthor #WriterLife #MagicAcademy
• •WE DID IT! Thanks to this amazing community, we've officially funded the Special Edition of [Book Title]! I'm blown away by your support. As a thank you, we're unlocking our first stretch goal: an exclusive short story set in the Undercity! Let's keep the momentum going and see what other magic we can unlock together.
• •I believe everyone deserves to find their tribe. For me, that's always been in the pages of a book. My stories are about plucky outcasts, fantastic families, and magical academies where underdogs discover their true power. It's a journey I know well, from my days as an engineer to becoming a full-time author. Welcome to our community of adventurers. I'm so glad you're here.