Brand Tone

contemplative, artistic, and nature-inspired

Brand Values

• •Artistic Integrity
• •Appreciation for Nature
• •Expanding Perspectives
• •Personal Journey

Best Practices

• •Maintain a Personal Voice: Always write from the perspective of the artist. Use "I" and "my" to describe the inspiration and process behind the art, fostering a direct connection with the audience.
• •Use Evocative, Nature-Inspired Language: Incorporate sensory details and descriptive words that reflect the landscapes and themes in the artwork. Words like "serene," "vibrant," "whispering," and "journey" can enhance the contemplative tone.
• •Center the Narrative on the Art: The focus should always be on the artwork and the story it tells. Product descriptions and social media posts should go beyond the transactional and delve into the meaning and inspiration of each piece.
• •Educate and Inspire: Share insights into the artistic process, the significance of the Giclée printing method, or the stories behind specific locations depicted in the paintings. This reinforces the value of artistic appreciation.
• •Keep it Clean and Professional: The website's clean aesthetic should be mirrored in all communications. Copy should be well-written, free of errors, and presented in a clear, uncluttered format. This professionalism builds trust and complements the high quality of the art.

Social Perception

A personal, artist-driven enterprise, perceived as a direct source for authentic art from a dedicated painter. It conveys authenticity, craftsmanship, and the impression of a professional artist sharing his life's work.

Copy Examples

• •Journey beyond the canvas. Introducing our latest collection, 'Whispers of the Palouse,' where every brushstroke captures the soul of the Idaho landscape. Discover art that speaks to you. #ThomasClementsArt #NatureInspired
• •From my heart to your home. Every Giclée print is a piece of my journey, personally created and printed to bring the beauty of the wild into your space. #ArtisticIntegrity #IdahoArtist
• •Let the 'PEND OREILLE RIVER SUNSET' fill your room with the quiet warmth of a Northern Idaho evening. A moment of peace, captured forever. #LandscapePainting #FineArtPrints
• •Art is a window to an ever-expanding world. Let's explore it together. Our mission is to share a passion for the diverse faces of creativity. #ArtForEveryone #ExpandingHorizons
• •What does nature say to you? Explore our galleries—Earth, Abstraction, Imagination, and Nature—and find the piece that tells your story. #ThomasClementsArt #ArtCollection