Brand Tone

Authentic & Traditional, Health-Conscious & Scientific, Ethical & Community-Oriented, Innovative & Modern, Approachable & Passionate

Brand Values

• •Health & Wellbeing
• •Tradition & Heritage
• •Quality & Purity
• •Sustainability & Responsibility
• •Innovation & Science
• •Customer-Centricity
• •Empowerment

Best Practices

• •Embrace Storytelling: Weave narratives around Assamese traditions, the founders' inspiration (like the grandmother's knowledge), and the journey of the ingredients from farm to consumer. This reinforces authenticity and heritage.
• •Highlight Dual Strengths: Consistently balance the "traditional/natural" aspects with the "scientific/innovative" approach. Use phrases that reflect this synergy, such as "ancient wisdom, modern science."
• •Use Benefit-Driven Language Focused on Wellness: Instead of just listing ingredients, explain how they contribute to overall well-being, mood enhancement, and a healthier lifestyle. Connect products to solving modern-day issues like stress and fatigue.
• •Maintain a Warm and Ethical Voice: Emphasize community, farmer empowerment, and sustainability. Let the passion for quality and responsible sourcing shine through in the language.
• •Incorporate Keywords Naturally: Strategically include terms like "bioactive," "micronutrients," "functional foods," "indigenous," "Assam," "black garlic," "mindfulness," and "sustainable" to reinforce brand identity and improve SEO.

Social Perception

Tholua is generally perceived as an innovative brand that brings unique, health-focused products from Assam to a broader audience. Customers seem to appreciate the health benefits and taste of their flagship products, particularly the black garlic and candy garlic. The focus on natural ingredients, traditional methods, and ethical sourcing resonates positively with health-conscious consumers and those interested in sustainable products. They are seen as a promising startup in the functional food and nutraceutical industry. The connection to "mindfulness" and "mood food" adds a layer of appeal for consumers looking for holistic wellness solutions.

Copy Examples

• •Headline: Rediscover Wellness. Taste Tradition. Body: Tholua brings you the ancient secrets of Assam, transformed by modern science into delicious, mood-boosting foods. Nourish your body, delight your senses. #Tholua #HealthyLiving #TasteOfTradition
• •Headline: Goodness Grown in Assam. Crafted for You. Body: Our Candy Garlic isn't just a treat; it's a powerhouse of antioxidants and flavor, made with love and generations of wisdom. Experience the Tholua difference. #BlackGarlic #Superfood #EthicallySourced
• •Headline: From Our Farms to Your Table, With Purpose. Body: At Tholua, we believe in food that heals and empowers. We partner with local Assamese farmers to bring you natural, biotech-enhanced goodness. Support sustainable, feel incredible. #FarmToTable #CommunityFirst #TholuaWellness
• •Headline: Elevate Your Meals, Elevate Your Mood. Body: Infuse your day with the unique benefits of Tholua's functional foods. Crafted for mindfulness and vitality, our range is designed for your modern, health-conscious lifestyle. #MoodFood #Biotechnology #NaturalNutrition
• •Headline: The Future of Food is Rooted in the Past. Body: Tholua bridges ancestral knowledge with cutting-edge biotechnology to create foods that are both wholesome and innovative. Join us on a journey to better health and a taste of the exotic. #InnovationInFood #Heritage #TholuaExoticLife