Brand Tone

Aspirational & Elegant, Culturally Rooted & Traditional, Customer-Focused (in intent), Enthusiastic & Engaging (on TikTok)

Brand Values

• •Quality Craftsmanship
• •Tradition & Heritage
• •Luxury & Elegance
• •Customer Satisfaction
• •Global Sourcing & Diverse Offerings

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., elegant, traditional, respectful, aspirational) with examples of do's and don'ts. Share this with anyone creating content.
• •Use Consistent Key Messaging: Always weave in core brand values like "quality craftsmanship," "tradition," "luxury," and "elegance" into your descriptions, social media posts, and advertisements.
• •Maintain Cultural Sensitivity and Respect: Given the products are rooted in cultural and religious traditions, ensure all copy is respectful, accurate, and resonates positively with the target audience. Highlight the cultural significance appropriately (e.g., for Ramadan, Eid).
• •Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic. Luxurious and elegant visuals should be paired with equally sophisticated and descriptive text.
• •Review and Refine Customer Service Communication: Address the negative feedback regarding communication. Ensure that the customer service tone is consistently helpful, respectful, and efficient, aligning with the brand's stated value of prioritizing customer satisfaction. This extends to how inquiries are handled on social media.

Social Perception

Positive & Desirable (Product Appeal), Mixed (Customer Service & Reliability), Legitimate but with Caveats, Globally Interested Audience

Copy Examples

• •ThobeLuxe: Embrace Your Heritage. Adorn with Elegance. Discover our exquisite collection of Omani and Emirati thobes, meticulously crafted from the world's finest fabrics. Each stitch tells a story of tradition and luxury. Elevate your presence this Eid.
• •(Image: Stunning shot of a new Abaya design) Caption: Introducing the 'Layla' Abaya – where timeless tradition meets contemporary grace. Woven with passion and designed for the discerning woman. Experience the ThobeLuxe difference. #ThobeLuxe #ModestFashion #LuxuryAbaya #NewCollection #EleganceRedefined
• •Visual: Quick cuts showcasing the intricate details of a Thobe (embroidery, fabric texture, tassel) followed by a person confidently wearing it. Voiceover/Text Overlay: Feel the luxury. Honor the tradition. ThobeLuxe - Crafted for Kings. New Ramadan Collection out now! 🔥 #ThobeLuxe #EmiratiStyle #MensFashion #RamadanReady
• •Indulge in the unparalleled sophistication of our Omaar Thobe. Sourced from the historic textile regions of India and tailored with generations of expertise, this garment is more than attire – it's a statement of noble identity and refined taste. Experience comfort and regal elegance with every wear.
• •Step into a World of Tradition & Luxury with ThobeLuxe's New Arrivals. Dear [Customer Name], At ThobeLuxe, we believe in fashion that honors heritage while embracing elegance. Our latest collection of Thobes and Abayas is a testament to this, featuring hand-selected fabrics and timeless designs inspired by rich cultural traditions. Explore the new arrivals and find your perfect piece.