Brand Tone

Playful, Proud, and Approachable

Brand Values

• •Local Identity
• •Creativity and Fun
• •Quality and Comfort

Best Practices

• •Always incorporate the Houston/Texas angle where relevant, using local slang and references to connect with the core audience.
• •Use a conversational and lighthearted tone, avoiding corporate jargon and overly formal language.
• •Emphasize that the designs are original and created by a local designer, using words like "unique," "one-of-a-kind," and "exclusive."
• •When describing products like blankets or tees, use sensory words that evoke comfort, softness, and coziness.
• •Encourage users to "shop," "represent," "get yours," or "find your favorite," using active and friendly language that prompts engagement and sales.

Social Perception

Thnapple is perceived as a niche brand catering to Texans and those who appreciate quirky, pop-culture-inspired apparel. It's seen as a go-to source for unique gifts reflecting local humor and pride, gaining credibility and accessibility from its presence on major platforms like Amazon and Etsy.

Copy Examples

• •Wear your Houston pride on your sleeve. Literally. Our new tee, designed right here in H-Town, is for everyone who knows the best city in Texas. Get yours and represent.
• •Warning: You may never want to take this off. Our wearable koala blanket is the softest, coziest way to stay warm. Perfect for movie nights, chilly mornings, and avoiding all responsibilities. Free shipping included.
• •From H-Town to your town. 🤘 We're all about creating cool gear that puts a smile on your face. Which Thnapple design is your favorite?
• •Tired of boring gifts? Shop Thnapple for unique apparel and accessories designed by a Texan. Find the perfect gift for the Houston sports fan or animal lover in your life.
• •This isn't just a t-shirt; it's a conversation starter. Made with 100% soft cotton and featuring a one-of-a-kind design celebrating the legendary Marvin Zindler, it’s the ultimate tee for any true Houstonian.