Brand Tone

The brand tone is descriptive, appreciative, and slightly informal on TikTok. It emphasizes craftsmanship, story, and unique nature of the jewelry, with a touch of confident sophistication for in-house designs.

Brand Values

• •Quality Craftsmanship
• •Timelessness & Nostalgia
• •Individuality & Uniqueness
• •Accessibility & Customer Care
• •Elegance & Sophistication

Best Practices

• •Highlight Quality and Materials: Consistently mention the fine materials used (14k gold, diamonds, sterling silver, gemstones) to underscore the value and craftsmanship inherent in the brand.
• •Provide clear information about products, materials, care, and shipping, as seen in their FAQs.
• •Emphasize the unique and "one-of-a-kind" nature of vintage pieces.
• •Showcase in-house designs as bold and sophisticated for those who dare to stand out.
• •Use descriptive and appreciative language to convey the craftsmanship and story behind the jewelry.

Social Perception

The brand is perceived as offering high-quality, unique vintage and modern jewelry with a focus on craftsmanship and customer care. There's a growing audience that appreciates the aesthetic and product offerings, especially on platforms like TikTok.

Copy Examples

• •Discover our Pre-Loved Vintage Jewelry collection. Each piece is unique and carries its own story, with little marks of being pre-loved that add to its charm.
• •Our Dulce Karats Solid Gold collection redefines vintage-style edge with bold, in-house designs for those who dare to stand out.
• •Crafted with 925 Sterling Silver and hypoallergenic materials, our jewelry is perfect for sensitive skin.
• •Packed in a premium gift-ready box, our pieces are ready to be cherished.
• •Explore our timeless and elegant jewelry, blending classic charm with modern flair.