Brand Tone

Quality-focused, Comfort-oriented, Trustworthy & Ethical, Proudly Scottish, Value-conscious

Brand Values

• •Quality Craftsmanship
• •Customer Comfort & Satisfaction
• •Ethical Sourcing & Responsibility
• •Scottish Heritage (Design Inspiration)
• •Value for Money

Best Practices

• •Prioritize Quality & Comfort Keywords: Consistently use terms like "luxury," "premium," "Egyptian cotton," "ultra-soft," "comfort," "cosy," "durable," and "absorbent" when describing products.
• •Emphasize Ethical Production: Regularly include phrases about "ethical sourcing," "supporting human rights," "safe working environments," and relevant certifications (like OEKO-TEX) to reinforce this core value.
• •Subtly Weave in Scottish Connection: Use "Designed in Scotland" where appropriate to add a touch of unique origin without overdoing it, maintaining a sense of authentic inspiration rather than a gimmick.
• •Highlight Customer Testimonials: Showcase positive reviews that specifically mention quality, comfort, and value to build trust and credibility.
• •Use Sensory Language: Appeal to the senses by describing the feel and experience of using the products (e.g., "Wrap yourself in the cloud-like softness of our Egyptian cotton bathrobe.")

Social Perception

Positive, focusing on product quality, comfort, softness, and value.

Copy Examples

• •Indulge in the luxury of our finest Egyptian cotton towels, designed in Scotland for ultimate comfort and durability.
• •Experience the difference with our ultra-soft and absorbent bathrobes, ethically sourced and OEKO-TEX certified.
• •Wrap yourself in the cloud-like comfort of our premium towelling, crafted for a spa-like experience at home.
• •Designed in Scotland, our luxurious bathrobes and towels are made with the finest Egyptian cotton for a truly indulgent experience.
• •Feel the difference. (Features: 400gsm, OEKO-TEX certified, highly absorbent). Experience true comfort, responsibly made.