Brand Tone

Playful and Quirky, Modern and Stylish, Approachable and Friendly, Creative and Artistic

Brand Values

• •Uniqueness and Individuality
• •Quality
• •Creativity and Design
• •Customer Expression

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (playful, modern, approachable, creative) with examples of "do's and don'ts" for writing copy.
• •Understand Your Audience: Tailor the language and references to resonate with customers who appreciate unique design and a touch of playfulness.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media posts, email marketing, and customer service interactions is uniform.
• •Inject Personality: Don't be afraid to let the brand's quirky and artistic nature shine through in the wording.
• •Focus on "Creating Your Life and Style": Frame product benefits around how they empower customers to express themselves and enhance their living spaces.

Social Perception

A source for unique and trendy home decor and lifestyle items. A brand that is modern and in touch with current design aesthetics. Fun and approachable. Potentially a British-based online shop with a global reach (as they mention shipping from the UK or other global locations).

Copy Examples

• •Tired of blah walls? Unleash your inner art rebel with our quirky prints. Your home will thank you.
• •Modern living called. It wants its style back. Find it at Studio CYL – where design meets delightful.
• •Life’s too short for boring accessories. Add a pop of personality with our unique finds. #CreateYourStyle
• •From minimalist chic to bold statements, our curated collection has that perfect piece to make your space sing. Explore Studio CYL.
• •Warning: Our home decor may cause extreme happiness and an uncontrollable desire to redecorate. Shop responsibly (or not!).