Brand Tone

Approachable, genuine, and passionate, with a touch of humor

Brand Values

• •Quality
• •Sustainability
• •Supporting Local
• •Customer Focus
• •Curated Selection
• •Affordable Luxury

Best Practices

• •Always Emphasize Quality and Durability: Consistently highlight that the clothing is made to last, using phrases like "timeless pieces," "built to endure," "invest in quality."
• •Weave in Sustainability Naturally: Mention eco-friendly materials or sustainable practices as a core benefit, not just an afterthought. E.g., "Crafted from premium organic cotton for ultimate comfort and a lighter footprint."
• •Maintain an Approachable and Genuine Voice: Write as if you're offering friendly, expert advice. Avoid overly formal or stuffy language. Use "we" and "you" to create a connection. Be transparent about your values.
• •Show, Don't Just Tell, the "Irishness": Beyond stating "Irish owned," subtly reference the local connection, perhaps through imagery, community mentions (if applicable in broader campaigns), or by continuing to highlight partnerships with Irish suppliers.
• •Adapt Tone for the Platform, but Keep Core Values Intact: While TikTok can be more humorous and informal, the underlying message of quality, style, and the "TRUTH" brand identity should still be subtly present. Ensure the humor aligns with being genuine and approachable, not silly or off-brand.

Social Perception

Reputable and trustworthy brand that offers high-quality menswear and excellent customer service. They are seen as a go-to destination for stylish, durable clothing and are appreciated for their commitment to sustainability and supporting local businesses. The recognition in publications further bolsters this positive perception. Their social media, particularly TikTok, shows a more lighthearted and engaging side, which likely helps in building a relatable brand image.

Copy Examples

• •Headline: Invest in Style That Lasts. Discover Your Truth. Body: Tired of fast fashion that fades? At thisistruth.ie, we curate timeless menswear built with quality and sustainability in mind. Build a wardrobe you’ll love for years to come. #TruthMenswear #CapsuleWardrobe #SustainableStyle
• •Headline: Look Good, Feel Good, Do Good. That's the TRUTH. Body: Our latest collection features premium pieces crafted from eco-conscious materials. Because exceptional style shouldn’t cost the Earth. Shop smart, live true. #EthicalFashion #MenswearIreland #QualityOverQuantity
• •Headline: Your Wardrobe, Elevated. Expertly Chosen, Just for You. Body: Navigating menswear can be overwhelming. We simplify it. Discover handpicked essentials at thisistruth.ie that blend timeless style with everyday comfort. Your journey to a better wardrobe starts here. #StyleExperts #IrishOwned #PremiumMenswear
• •Headline: More Than Just Clothes – It's a Confidence You Wear. Body: At TRUTH, we believe what you wear impacts how you feel. That’s why we’re dedicated to quality craftsmanship and pieces that empower. Experience the difference. #WearYourTruth #MensFashionIreland #ShopLocal
• •Headline (TikTok/Instagram focused, more casual): New Arrivals Just Dropped! 🔥 Level up your look with fresh gear from TRUTH. Connor’s picked his faves – come see what’s in store or tap to shop online! #ThisIsTruth #NewMenswear #EnnisFashion #ShopIrish