Tono de Marca

The brand's tone is aspirational, communal, and celebratory. It is empowering and structured for planners, and more playful and inclusive for apparel, consistently maintaining a positive and encouraging voice.

Valores de Marca

• •Empowerment and Self-Actualization
• •Community and Connection
• •Celebration and Joy
• •Social Responsibility

Mejores Prácticas

• •Bridge the Two Brand Identities: Create copy that occasionally links the original mission of empowerment with the new fan-focused products. Frame being a fan as a powerful and valid "era" of self-expression and joy.
• •Center the Customer as the Main Character: Use language that empowers the customer and places them at the center of their own story. Phrases like "Your Era," "Define Your Chapter," and "Celebrate You" reinforce this.
• •Leverage User-Generated Content (UGC): Actively encourage and feature customers' photos and stories. This builds community, provides social proof, and keeps the brand voice authentic and grounded in real experiences.
• •Stay True to Core Values: Ensure the message of empowerment and social responsibility remains visible, even within the fan merchandise marketing. Mentioning the "Planner with a Purpose" in email footers or on the "About Us" page can maintain this connection.
• •Use an Inclusive and Positive Voice: The brand's strength is its celebratory and communal feel. The copy should always be positive, inclusive, and avoid exclusionary or gatekeeping language to foster a welcoming environment for all fans and customers.

Percepción Social

The social perception of "This Is My Era" is largely positive, viewed as a high-quality, motivational tool for planners, and a go-to source for fans expressing identity and connecting with the community through merchandise. However, it faces risks related to the ubiquity of the "era" phrase and complex intellectual property challenges in the fan merchandise space.

Ejemplos de Copy

• •In our friendship bracelet era. ✨ Tag the person you're trading with at the next show! #ThisIsMyEra #ErasTour
• •Your next chapter starts now. Unlock your potential.
• •Whether it's crushing your goals or singing your heart out, this is YOUR era. Shop the collections that celebrate you.
• •More than a shirt, it's a statement. Made for screaming the lyrics, making the memories, and living your best era. Soft, comfortable, and ready for the spotlight.
• •Getting ready for the concert like... Which era are you in tonight? Show us your looks! #GRWM #ConcertVibes #ThisIsMyEra