Tono de Marca

Friendly and Welcoming, Enthusiastic and Passionate, Helpful and Knowledgeable, Community-Oriented, Approachable

Valores de Marca

• •Quality
• •Community
• •Inspiration and Education
• •Customer Service
• •Passion
• •Family-Run Ethos
• •Supporting Local

Mejores Prácticas

• •Always Be Welcoming and Inclusive: Address everyone warmly, from absolute beginners to seasoned experts. Avoid jargon where possible, or explain it clearly. Emphasize that crafting is for everyone.
• •Inject Genuine Enthusiasm: Let your passion for yarn and crafting shine through. Use positive and encouraging language. Share your excitement about new products, techniques, or community achievements.
• •Focus on Helpfulness and Support: Frame your copy around how you can help the customer – whether it's learning a new skill, finding the perfect yarn, or solving a knitting problem. Offer tips, advice, and resources generously.
• •Foster a Sense of Community: Use language that invites interaction and connection. Refer to your customers and followers as part of the "This is Knit family" or community. Encourage sharing and dialogue.
• •Keep it Human and Approachable: Maintain a friendly, conversational style. Don't be afraid to share personal anecdotes (like the story behind the brand name or staff projects). Acknowledge that everyone makes mistakes and that learning is part of the journey. A handwritten note in an online order is a great example of this personal touch.

Percepción Social

Trusted Local Yarn Shop, Community Pillar, Knowledgeable Experts, Source of Inspiration, More Than Just Retail

Ejemplos de Copy

• •Instagram Post for New Yarn Arrival: Hello, sunshine! ☀️ Look what just landed at This is Knit – the softest, most vibrant [Yarn Name] you can imagine! Perfect for that cosy cardigan you've been dreaming of or a splash of colour for your next shawl. Our team is already buzzing with project ideas! Come feel the squish in-store or find it on our website (link in bio!). We can't wait to see what you create! #ThisIsKnit #NewYarn #Knitspiration #DublinKnits #CraftCommunity
• •Website Banner for a Beginner Workshop: New to knitting? No worries, we've all been there! Join our 'Absolute Beginners Knitting' workshop and let our friendly experts guide you stitch by stitch. We promise a fun, relaxed atmosphere where you'll learn the basics and leave with the confidence to start your first project. Ready to unravel a new passion? Sign up today! [Link]
• •Facebook Post Promoting a Stitch Social: Tea, treats, and a whole lot of yarny chat! ☕🧶 Our next Stitch Social is just around the corner! Bring your current WIP (work-in-progress), connect with fellow crafters, and share a lovely evening with the This is Knit family. It's the perfect way to unwind and get inspired. All welcome! Tag a friend you'd love to bring! More info & booking: [Link] #ThisIsKnitSocial #KnittingCommunity #CrochetLove #DublinEvents #CraftTogether
• •YouTube Video Description (Tutorial): Ever wondered how to [Specific Technique]? Lisa is here to break it down for you in this easy-to-follow tutorial from our 'Things I Wish I Knew' series! We believe knitting should be joyful, not frustrating, so we're sharing all our best tips and tricks. Grab your needles, your favourite cuppa, and let's learn together! Don't forget to subscribe for more helpful hints! Questions? Pop them in the comments below – we love to help! Shop materials: [Link] #KnittingTips #LearnToKnit #ThisIsKnitTutorial #CraftHelp
• •Email Newsletter Snippet about a Customer Project: We were absolutely blown away by [Customer Name]'s stunning [Project Type] made with [Yarn Name] from our shop! 😍 Isn't it incredible? We get so much joy from seeing your beautiful creations. It’s why we do what we do! Feeling inspired? Share your This is Knit projects with us by tagging @thisisknit or using #ThisIsKnitMakes. You might be featured next! Happy crafting, The This is Knit Team.