Brand Tone

Authentic & Relatable, Encouraging & Inspirational, Warm & Friendly, Educational & Informative, Down-to-Earth & Humble

Brand Values

• •Faith
• •Family
• •Hard Work & Resilience
• •Homesteading & Self-Sufficiency
• •Authenticity & Transparency
• •Community & Connection
• •Kindness & Encouragement
• •Simple Living

Best Practices

• •Embody the Persona (Meredith): Write as if Meredith herself is speaking. Use "I" and "we" (referring to her family or community). Infuse her warmth, faith, and down-to-earth perspective into every piece of copy. Think: "What would Meredith say, and how would she say it?"
• •Focus on "Encourage & Educate": Ensure most content either offers encouragement, shares a piece of practical advice/knowledge, or ideally, does both. Even product descriptions can be framed around how the item supports or inspires the user in their daily life.
• •Use Relatable, Everyday Language: Avoid overly formal or technical jargon. Keep the language simple, clear, and conversational, as if talking to a friend over a cup of coffee. Incorporate storytelling and personal anecdotes where appropriate.
• •Weave in Core Values Naturally: Don't force mentions of faith, family, or hard work, but let these values naturally underpin the messaging. For example, a post about a successful harvest can touch on gratitude (faith) and the effort involved (hard work).
• •Maintain Authenticity and Transparency: Acknowledge imperfections and challenges. Share the real-life aspects, not just a highlight reel. This builds trust and reinforces the relatability that is central to the "This Farm Wife" brand. If promoting a product, be genuine about why it's useful or beloved.

Social Perception

Inspirational Figure, Genuine & Trustworthy, Resourceful & Knowledgeable, Community Builder, Positive & Uplifting, Hard-Working & Dedicated

Copy Examples

• •From messy sourdough starters to garden harvests, this apron is ready for all the beautiful work your hands find to do. Made with durable fabric and a touch of farm charm, it’s a reminder that even the simplest tasks can bring the greatest joy. Wrap it on and let's get creating! #ThisFarmWifeShop #HomesteadKitchen #MadeWithLove
• •Some days, the to-do list feels longer than a country mile, and the well of energy runs dry. Friend, if that’s you today, remember this: even the smallest step forward is still progress. Take a deep breath, whisper a prayer, and keep going. You’re stronger than you think, and you're not alone. What’s one small thing you can do today? Share below, let's cheer each other on! #ThisFarmWife #KeepGoing #Encouragement #FarmLifeRealLife
• •The morning light over the fields just has a way of resetting the soul, doesn't it? Taking a quiet moment before the hustle of the day to count a few blessings. What’s one simple joy you're thankful for this morning? Let’s share some goodness. ✨ #ThisFarmWife #SimpleJoys #Gratitude #FarmLife
• •Dreaming of a pantry filled with your own homegrown goodness? 'The Confident Canner' course takes the overwhelm out of preserving, guiding you step-by-step from harvest to jar. Let's turn those beautiful fruits and veggies into food security and delicious memories for your family, together. Join us and discover the joy of canning! Link in bio. #ThisFarmWife #ConfidentCanner #HomesteadSkills #PreservingTheHarvest #LearnToCan
• •(Image: Muddy boots by the door) Well, the rain finally stopped, but the mud is here to stay for a bit! 😅 Just another day of embracing the messy beauty of farm life. Every season has its challenges and its charms. Keeping it real over here! #ThisFarmWife #FarmTruths #MuddyBootsHappyHeart #RealLife