Brand Tone

Authentic & Passionate, Edgy & Rebellious (with a positive spin), Independent & Handcrafted, Community-Oriented & Approachable, Slightly Defiant & Confident

Brand Values

• •Authenticity & Craftsmanship
• •Passion for Tattoo Culture & Alternative Scenes
• •Independence
• •Embracing Individuality/Non-Conformity
• •Community Focus
• •Quality over Mass Production
• •Transparency

Best Practices

• •Embrace the "Restless Few" Persona: Write as if speaking to an audience that values independence, authenticity, and isn't afraid to stand out. Use language that is confident and slightly rebellious, but always genuine.
• •Highlight "Built By Hand" & Craftsmanship: Consistently weave in the handmade nature of the products, the traditional screen-printing process, and the quality of materials. This reinforces value and authenticity.
• •Root in Tattoo & Alternative Culture: Use terminology, imagery, and references that resonate with these communities. This could be subtle nods or more overt design inspirations.
• •Maintain an Authentic, Slightly Edgy Voice: The tone can be dark or provocative but should always feel honest and come from a place of passion, not just for shock value. Balance the "dark" with the "positive conviction."
• •Be Approachable and Community-Focused: While the aesthetic is edgy, the communication, especially in customer interactions and social media, should remain grounded, friendly, and reflective of a small, passionate team. Share behind-the-scenes content and engage directly with the community.

Social Perception

Positive Customer Feedback, Association with Quality and Craft, Strong Identity, Community Engagement, Wholesale Presence

Copy Examples

• •Forge your own path. Our new [Product Name] is hand-printed in the North, built by hand for the restless few. Embrace the ink, wear the attitude. Limited run – claim yours before it’s history. #ThirteenSupplyCo #BuiltByHand #TattooCulture #AlternativeApparel #RestlessFew
• •We're not for everyone. Thirteen Supply Co. was born from a love for raw tattoo art, the grit of alternative music, and the honest craft of hand-printing. Every piece that leaves our Middlesbrough studio is a piece of us – authentic, unapologetic, and crafted to last. This is apparel for those who tell their own story.
• •Dark Art, Fresh Threads. The New Collection is Here.
• •Don't fear the Reaper, wear it. This [T-shirt Name] tee isn't just a design; it's a statement. Hand-screened with eco-friendly inks for a unique, distressed finish that’s as individual as you are. Crafted in-house, because quality matters. Join the Thirteen ranks. #SupportIndependent #HandPrinted #TattooInspired
• •They say 13 is unlucky. We call it character. Inspired by the bold lines of traditional tattoos and the energy of the underground, Thirteen Supply Co. is about embracing all of it – the light and the dark. Hand-printed in Middlesbrough, for those who get it. #Thirteen #IndependentBrand #UKMade #AlternativeStyle