Brand Tone

Informative & Educational, Problem-Solving & Reassuring, Enthusiastic & Passionate, Eco-Conscious & Urgent, Friendly & Approachable

Brand Values

• •Sustainability & Water Conservation
• •Efficiency & Effectiveness
• •Simplicity & Ease of Use
• •Self-Sufficiency & Resilience
• •Healthy Living
• •Innovation
• •Customer Satisfaction

Best Practices

• •Lead with Benefits, Support with Facts: Start by highlighting the positive outcomes for the gardener (e.g., "bigger harvests," "less work") and then back it up with specific data (e.g., "61% less water," "waters for weeks").
• •Emphasize Eco-Stewardship: Consistently weave in the message of water conservation and environmental responsibility. Frame the product not just as a convenience but as a way to contribute positively to the planet.
• •Use Clear, Encouraging Language: Avoid overly technical jargon. Explain concepts simply and adopt an encouraging, "you can do this" tone that empowers gardeners of all levels.
• •Tell a Story of Transformation: Frame the product as a solution that transforms gardening from a chore into a joy, and struggling plants into thriving ones. Use testimonials and user experiences to illustrate this.
• •Maintain a Helpful and Supportive Voice: Whether in product descriptions, FAQs, or customer interactions, ensure the tone is approachable, helpful, and genuinely interested in the customer's success in gardening.

Social Perception

Positive: Customers generally perceive Thirsty Earth as a provider of an effective and innovative watering solution. Eco-Friendly Solution: The brand is seen as environmentally responsible due to its significant water-saving claims. Reliable for Busy Gardeners/Vacationers: The automated nature of the system is highly valued by those who cannot water daily or go on vacation. Good Investment: While the cost might be a consideration for some, many users feel it's a worthwhile investment for the benefits received. Innovative and Clever: The combination of olla technology with a connected reservoir system is viewed as a smart approach to garden irrigation.

Copy Examples

• •Headline: Stop Guessing, Start Growing. Body: Tired of withered plants and wasted water? The Thirsty Earth Olla System delivers the perfect drink right to your roots, using 61% less water. Grow smarter, not harder.
• •Headline: Your Garden on Autopilot. Healthier Plants, Effortlessly. Body: Imagine lush harvests with minimal effort. Our automatic olla watering system nourishes your garden precisely, so you can relax and enjoy the bounty. Go on vacation – we’ve got your plants covered.
• •Headline: Ancient Wisdom Meets Modern Simplicity. Body: Thirsty Earth taps into millennia-old olla technology, upgraded for today’s eco-conscious gardener. Save water, save time, and cultivate the thriving garden you’ve always dreamed of.
• •Headline: More Harvest, Less Hassle. 2X the Yield, 61% Less Water. Body: Don't let watering woes limit your garden's potential. The Thirsty Earth system empowers you to grow abundantly while championing water conservation. It’s a win for your plants and the planet.
• •Headline: Future-Proof Your Food. Grow Sustainably with Thirsty Earth. Body: In a world of uncertainties, take control of your food source. Our olla watering system helps you cultivate a resilient, water-wise garden. Join us in growing a greener, healthier future.