Brand Tone

Knowledgeable, Passionate, and Community-Focused, demonstrating a Curated & Quality-Driven approach that is Welcoming and Approachable.

Brand Values

• •Support for Local & Independent Producers
• •Quality over Quantity
• •Education and Discovery
• •Experience and Atmosphere
• •Sustainability and Modern Values

Best Practices

• •Always Tell the Story: Never just list a product. Mention the producer, the origin, or a unique ingredient. Connect every item back to a person or a place to reinforce the value of craftsmanship.
• •Use "Insider" Language: Employ words like "Syndicate," "curated," "small-batch," "discover," and "meet the maker." This creates a sense of an exclusive, knowledgeable community that customers are a part of.
• •Emphasize the Local Angle: Consistently use phrases like "locally sourced," "Essex-made," and name-drop your local partners. This is a core pillar of the brand's identity and a key differentiator.
• •Focus on the Experience, Not Just the Product: Write about the atmosphere —the music, the "all-day" vibe, the community events. The copy should sell the experience of visiting Thirst Syndicate, not just the drinks themselves.
• •Maintain a Passionate and Approachable Voice: The tone should be like talking to a friend who is an expert on drinks. Be enthusiastic and knowledgeable without being pretentious. Ask questions in your copy (e.g., "Ready to find your next favourite?") to engage the audience directly.

Social Perception

The public perceives Thirst Drinks Syndicate as a trendy, high-quality, and community-oriented independent business. They are seen as a welcome addition to Chelmsford, offering a unique "all-day" concept that distinguishes them from traditional pubs or cafes. Customers and local media appreciate the focus on local producers, the friendly and knowledgeable staff, and the engaging events. The brand is viewed as a reliable and expert source for premium and interesting drinks, as well as a vibrant social spot.

Copy Examples

• •Meet the newest member of the Syndicate. Crafted just 15 miles away by our friends at Essex Spirits Co., this small-batch gin is infused with hand-foraged elderflower. It’s a taste of the Essex countryside in a glass. Come discover your new favourite. #LocalSpirits #CraftGin #ThirstSyndicate #Chelmsford
• •More Than a Drink. It's a Discovery. Join our weekly tasting sessions and meet the makers behind our favourite wines and spirits. Book your spot.
• •Tired of the same old pint? We scour Essex and beyond to bring you unique, small-batch beers you won't find anywhere else. From your morning coffee to your evening nightcap, we’ve got quality covered. Visit us under the arches at Chelmsford Station. #SupportLocal #CraftBeer #Chelmsford
• •Your Weekend Plans, Curated by Us | Wine Tasting + Vinyl
• •Your day deserves a better start. Our coffee is sourced from local roasters who are as passionate about the perfect cup as we are. #LocalCoffee #Chelmsford