Brand Tone

helpful, trustworthy, and professional

Brand Values

• •Quality and Safety
• •Exceptional Customer Service
• •Trust and Reliability
• •Environmental Responsibility
• •Accessibility and Education

Best Practices

• •Prioritize Helpfulness: Always approach copywriting from a place of helping the customer. Anticipate their questions and provide clear, easy-to-understand answers.
• •Emphasize Safety and Quality: Consistently mention product certifications (CE & TUV), robust construction, and suitability for the UK market to build and maintain trust.
• •Maintain a Professional yet Approachable Voice: Use clear and correct language, but avoid being overly corporate. The 'family-run' aspect allows for a more personal and friendly tone.
• •Showcase Customer Testimonials: Let the positive experiences of your customers speak for the brand. Integrating quotes and ratings into your copy reinforces your trustworthiness.
• •Be Passionate About the EV Movement: Your copy should reflect the brand's genuine enthusiasm for electric vehicles and their positive environmental impact. This connects with customers on a shared value level.

Social Perception

The public and customer perception of Third Rock Energy is overwhelmingly positive. They are seen as a reputable and reliable supplier in the EV charging market. Customers appreciate the quality of the products, the speed of delivery, and the helpfulness of the customer service team. The fact that they are a family-run business based in the UK also seems to resonate well with their customer base, fostering a sense of trust and community.

Copy Examples

• •Headline: Power Your Journey, Safely. Body: Driving an EV is about more than just getting from A to B. It's about a commitment to a cleaner future. At Third Rock Energy, we share that commitment. That's why we provide only the highest quality, UK-certified EV charging cables and portable chargers. So you can plug in with confidence, every time.
• •Headline: New to EV? We're Here to Help. Body: The world of EV charging can seem confusing at first. Type 1, Type 2, kW what does it all mean? Our family-run team at Third Rock Energy has the expertise to guide you. We'll help you find the perfect, safe, and reliable charging solution for your vehicle and your lifestyle.
• •Headline: Don't Let a Short Cable Limit Your Charge. Body: Finding a convenient charging spot can be a challenge. Don't let a standard-length cable add to the frustration. We offer a range of extra-long EV charging cables, designed to give you the flexibility you need. Reach any power source, anywhere, with Third Rock Energy.
• •Headline: Quality You Can Feel. Service You Can Trust. Body: When it comes to charging your electric vehicle, you need equipment that's built to last. Our customers consistently praise the robust quality of our cables and chargers. Backed by our family's commitment to exceptional service, you can be sure you're making a smart investment for your EV.
• •Headline: Join the thousands of UK drivers who trust Third Rock Energy. Body: With an 'excellent' rating from over 1,000 reviews, we're proud to be a leading supplier of EV charging solutions in the UK. Discover the difference that quality products and dedicated, friendly service can make. Power your EV with a brand you can rely on.