Brand Tone

Aspirational yet Accessible, Warm and Personal, Curated and Intentional, Helpful and Guiding, Quality-Focused, Enthusiastic and Joyful

Brand Values

• •Curated Beauty & Style
• •Quality and Craftsmanship
• •Intentional Living
• •Customer Connection and Service
• •Personalization and Storytelling
• •Ease and Convenience
• •Sustainability (Emerging)

Best Practices

• •Lead with 'Curated' and 'Intentional': Continuously reinforce the expert selection and thoughtful process behind every item and collection. Use synonyms like 'handpicked,' 'designer-selected,' and 'thoughtfully chosen.'
• •Focus on the 'Story' and 'Feeling': Connect the décor to the customer's personal narrative and the emotions they want their home to evoke (e.g., 'tell your story,' 'create a space that feels like you,' 'warmth and joy').
• •Balance Aspirational Language with Reassurance of Ease: While showcasing the high quality and beautiful aesthetic, always pair it with how Third & Main makes this level of style achievable and effortless for the customer.
• •Maintain a Warm, Slightly Personal, and Confident Voice: Write as if offering friendly, expert advice. Convey a passion for home décor and confidence in the quality and style offered.
• •Emphasize Timeless Quality over Fleeting Trends: Highlight that the pieces are chosen for their lasting style and ability to create a cohesive home environment that transcends temporary fads.

Social Perception

Highly Positive for Quality and Curation, Trusted for Style Guidance, Good Value, Especially for Quality, Appreciation for Aesthetics and Options, Positive Customer Service Experience, Seen as a Treat/Luxury

Copy Examples

• •Headline: Curated for Your Life. Styled with Ease. Body: Discover the joy of a home that truly reflects you. At Third & Main, we handpick timeless, high-quality décor designed to blend beautifully, taking the guesswork out of creating your perfect space. Explore collections that tell your story.
• •Headline: Unbox an Intentional Home. Body: Elevate your everyday with Third & Main. Our expertly curated décor collections bring together boutique finds and luxurious textiles, making it simple to achieve a cohesive, designer-inspired look. Quality you can feel, style you’ll love.
• •Headline: More Than Décor. It's Your Signature. Body: Your home should be a sanctuary, filled with pieces that resonate. We specialize in curating collections—from Modern Farmhouse warmth to Contemporary chic—that offer lasting style and personal meaning. Find the pieces that speak to you.
• •Headline: The Art of Beautiful Living, Simplified. Body: Experience the Third & Main difference: thoughtfully selected, high-end home décor delivered to your door. No more endless searching—just beautifully coordinated pieces that create an effortlessly elegant home.
• •Headline (For True Bloom Floral): Lasting Blooms. Effortless Beauty. Body: Introducing True Bloom Floral by Third & Main—stunningly realistic faux florals that capture nature's artistry, season after season. Enjoy the beauty of fresh blooms without the upkeep. Elevate your space with timeless elegance.