Brand Tone

spiritual, mindful, encouraging, authentic, passionate, relaxed, positive, mystical, esoteric, accessible

Brand Values

• •Consciousness and Spirituality
• •Eco-Friendliness and Sustainability
• •Authenticity and Craftsmanship
• •Community and Positive Impact
• •Made in the USA

Best Practices

• •Lead with Intention: Start every piece of copy with a focus on the "why" – to inspire, uplift, or encourage. Frame products not just as clothing, but as tools for a more conscious life.
• •Use Spiritual and Natural Language: Consistently incorporate keywords like "vibration," "conscious," "energy," "flow," "universe," "eco-friendly," and "sustainable." This reinforces the brand's core identity.
• •Tell the Story: Regularly weave in elements of the brand's story—the founder's yoga background, the crystal-infused inks, the eco-dome, the "Made in California" aspect. This builds authenticity and trust.
• •Maintain a Positive and Encouraging Voice: The tone should always be welcoming and supportive. Use affirmations and uplifting phrases that make the customer feel good about themselves and their purchase.
• •Emphasize a Connection to Community: Address the audience as part of a collective ("our tribe," "your community," "fellow yogis"). Encourage interaction by asking questions and featuring user-generated content to build a stronger sense of belonging.

Social Perception

The brand is perceived positively by customers, who often praise the quality, softness, and unique designs. It is seen as authentic and trusted due to the founder's story and deep roots in the yoga community, giving it credibility as a grassroots company. The brand holds strong niche appeal within the yoga, surf, and spiritual communities, resonating well with those who value holistic wellness and spiritual growth. There is overwhelmingly positive sentiment within its target demographic.

Copy Examples

• •Wrap yourself in good vibrations. ✨ Our new Flower of Life Eco-Hoodie isn't just made from 100% recycled materials—it's printed with crystal-infused inks to elevate your energy. Consciously created in California for your mindful journey. #ThirdEyeThreads #WearYourVibration #EcoFriendlyFashion
• •Meet your new favorite tee for the mat and beyond. Crafted from incredibly soft, recycled cotton, this shirt features our signature Ganesh, the remover of obstacles. Each design is hand-printed by our team in Encinitas, using our special process of crystal-infused, eco-friendly inks. Let it be a reminder that the universe always has your back. #ConsciousApparel #MadeInUSA
• •Flow with intention. Our apparel is designed by yogis, for yogis. From our crystal-infused inks to our recycled fabrics, every thread is woven with purpose and a love for the planet. Join the Third Eye Threads family and wear what you believe in. Shop our new collection now.
• •Subject: A little piece of California sunshine... ☀️ Hey [Name], just dropping in to share our latest creation, born from a love of surf, sun, and spirit. The Cosmic Waves Tee is designed to remind you to align with the flow of the universe. Like all our apparel, it's made with love, positive intentions, and eco-friendly materials right here in our Encinitas dome. Feel the vibe.
• •Calling all yoga and pilates instructors! 🙏 As a leader in your community, you help others raise their vibration every day. We want to support you. Join the Third Eye Threads Pro Program and receive an exclusive 30% off our crystal-infused, eco-conscious apparel. Click the link in our bio to apply and let's grow together. #YogaTeacher #PilatesInstructor #BrandAmbassador