Brand Tone

Spiritual, Educational, and Trustworthy

Brand Values

• •Authenticity and Tradition
• •Ethical & Sustainable Sourcing
• •Quality and Craftsmanship
• •Customer Empowerment
• •Integrity

Best Practices

• •Lead with Intention: Always frame product descriptions and posts around their spiritual purpose (e.g., "for purification," "to inspire love," "for grounding").
• •Use keywords of trust: Consistently include terms like "Ethically Sourced," "Sustainably Sourced," "Handcrafted," and "High-Quality" to reinforce brand values.
• •Maintain an Educational Tone: Regularly create content (blog posts, short videos, infographics) that explains the "how" and "why" behind the products, positioning the brand as a knowledgeable guide.
• •Balance Mystical and Professional Language: While the tone is spiritual, the copy should remain clear, professional, and direct, especially for the wholesale audience who values efficiency and reliability.
• •Speak to the End Customer: Even when writing for retailers, frame the benefits in terms of what their customers will experience. Use phrases like "Your customers will love..." or "Offer your community..." to help retailers envision the product's success.

Social Perception

Reliable Supplier, High-Quality Products, Authoritative & Authentic

Copy Examples

• •Infuse your sacred space with love and clarity. ✨ Introducing our new Rose Petal & White Sage bundles. Handcrafted to blend the heart-opening energy of rose with the purifying power of ethically sourced sage. Perfect for rituals of self-love and emotional healing. Available for wholesale orders now.
• •Stock your shelves with authenticity. At Third Eye Sage, we deliver more than just productswe provide trusted, ethical tools for spiritual well-being. From our organic California farm to your store, our sage bundles are crafted with intention. Explore our new arrivals and give your customers the quality they seek.
• •Our 9" California White Sage Smudge Stick is the ultimate tool for deep energetic cleansing. Sourced ethically from our own organic farm, each bundle is hand-tied, ensuring a long-lasting and powerful smudging experience. Ideal for clearing large spaces, preparing for meditation, or simply renewing the energy in your home.
• •How do you prepare your space for a new week? A Sunday ritual with our Cedar Smudge Sticks can help ground your intentions and create a sanctuary of peace. Share your favorite cleansing rituals with our community below! 👇 #ThirdEyeSage #SacredSpace #EnergyCleansing
• •Beyond the Smoke: 3 Ways to Use Blue Sage for Calm and Serenity. Learn why this gentle alternative to White Sage is becoming a favorite for healers and wellness shops.