Brand Tone

Passionate, Knowledgeable, Quality-Focused, Approachable, Friendly

Brand Values

• •Quality & Freshness
• •Craftsmanship & Artistry
• •Customer Satisfaction
• •Ethical Sourcing & Sustainability
• •Passion for Coffee
• •Transparency/Education

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone words (e.g., passionate, meticulous, approachable), "do's and don'ts" for language, and examples of on-brand copy. Share this with anyone creating content.
• •Storytelling is Key: Continuously weave in the "why" behind the brand – the founder's passion, the significance of "Third Day," the commitment to quality, and the journey of the beans.
• •Educate & Enthuse: Share knowledge about coffee (degassing, flavor notes, origins) in an accessible and exciting way, reinforcing expertise without being pretentious.
• •Focus on Sensory Language: Use vivid descriptions that appeal to taste and smell when talking about coffee, aligning with the brand's emphasis on flavor profiles.
• •Consistent Visuals: Ensure photography and design elements across the website and social media match the quality and artisanal nature of the coffee. Keep a cohesive aesthetic that feels premium yet welcoming.

Social Perception

High-Quality Coffee, Expert Roasters, Reliable & Customer-Focused, Community-Oriented (Locally)

Copy Examples

• •Headline: Unlock the True Essence of Coffee. Body: At Third Day Coffee Roasters, we don't just roast beans; we perfect them. Our meticulous three-day degassing process and unique profiles for every origin mean you experience coffee at its peak flavor. Taste the passion in every cup.
• •Social Media Post: From a carefully sourced green bean to your morning ritual – it’s a journey we cherish. We roast in small batches, ensuring every nuance and flavor note shines through. What remarkable Third Day roast is in your mug today? #ThirdDayCoffee #FreshlyRoasted #CraftCoffee
• •Product Description (for a new single-origin): Discover [Origin Name]: Experience the vibrant [Flavor Note 1] and subtle [Flavor Note 2] of our latest single-origin marvel. Roasted to order and allowed to rest for three crucial days, its full character awaits. We’ve cupped it, loved it, and know you will too.
• •Email Subject: More Than Just a Bean. It's an Experience. Body: Tired of "average" coffee? So was our founder. That's why Third Day Coffee Roasters was born – from a relentless pursuit of the perfect cup. We meticulously source, artfully roast, and deliver freshness you can taste. Elevate your coffee.
• •Ad Copy: The Secret to Unforgettable Coffee? Time, Talent, and the Perfect Roast. Our "Third Day" process isn't a gimmick; it's the science of flavor. We unlock the inherent taste of each bean, so you get a consistently smooth, rich, and never-bitter cup. Taste the Third Day difference.