Brand Tone

The predominant tone of Third Day Coffee Roasters is passionate, educational, and approachable. It's fueled by a genuine love for coffee, taking time to explain nuances of the craft, while remaining friendly and welcoming.

Brand Values

• •Quality & Craftsmanship
• •Freshness
• •Ethical Sourcing
• •Customer Education
• •Growth & Community

Best Practices

• •Lead with Passion: Always start from a place of genuine love for coffee. Whether it's a social media post or a product description, let the excitement for the craft shine through.
• •Educate, Don't Intimidate: Share your knowledge generously. Explain complex topics like roasting profiles or flavor notes in a simple, accessible way that empowers the customer.
• •Tell the "Third Day" Story: Regularly weave the brand's origin story—the three-day degassing process—into your marketing. It's a powerful and memorable differentiator that reinforces your commitment to quality.
• •Focus on Freshness and Quality: These are your core promises. Every piece of copy should reinforce the benefits of small-batch, roast-to-order coffee. Use words like "fresh," "artisanal," "craft," and "small-batch."
• •Maintain an Approachable Voice: Use a conversational and friendly tone. Ask questions in your social media captions to encourage engagement and make customers feel like part of a community of coffee lovers.

Social Perception

The social perception of Third Day Coffee Roasters is overwhelmingly positive, centered on product quality, freshness, and rich flavor. Customers praise the coffee's taste, smoothness, and lack of bitterness, particularly highlighting the 'Black Lab Espresso' blend. The brand is perceived as a reliable source for premium, craft coffee.

Copy Examples

• •Meet our new Guatemala single-origin! We discovered incredible notes of cocoa and toasted almond in this batch. Each bean is roasted to a specific profile we developed to bring out that natural sweetness. It's like a morning hike in a cup. Ready to explore? Link in bio to shop the freshest roast.
• •Tired of bitter, bland coffee? Great coffee is an art, and it takes patience. Our name comes from the 'third day' of resting the beans, where the magic happens and true flavor emerges. Taste the difference dedication makes. Cortland's own Third Day Coffee Roasters, delivered fresh to your door.
• •Never settle for stale. Every bag of Third Day Coffee is roasted the day you order it. That’s our promise of freshness and the secret to a truly perfect cup. Your coffee journey starts here.
• •Ever wonder why some coffees taste nutty and others fruity? It all starts in the soil. This week on the blog, we're diving into how a coffee's origin shapes its flavor. Learn with us and discover your next favorite brew!
• •The perfect start to any day. Our Breakfast Blend is smooth, balanced, and approachable with comforting notes of milk chocolate and a hint of citrus. We carefully crafted this blend to be the reliable, delicious cup you reach for every morning. Roasted to order, because your day deserves the best.