Brand Tone

Friendly, Welcoming, Innovative, Passionate, Community-Focused, Artisanal, Quality-Driven

Brand Values

• •Quality
• •Innovation & Creativity
• •Community
• •Accessible Indulgence
• •Ethical Practices & Respect
• •Customer Experience

Best Practices

• •Embrace "Innovative & Welcoming": Always pair discussions of unique or adventurous flavors with warm, inviting language. Make the "new" feel exciting, not intimidating.
• •Highlight Community Connection: Regularly share stories or posts that involve local customers, events, or collaborations. Use "we" and "us" to foster a sense of shared experience with your audience.
• •Showcase Quality & Craftsmanship: When describing products, subtly weave in terms that speak to the care and skill involved (e.g., "handcrafted," "small-batch," "classic techniques," "thoughtfully sourced").
• •Be Visually Consistent: Ensure photography matches the bright, airy, and artisanal feel of the bakery. Focus on the textures and unique appeal of the pastries. Use natural light where possible.
• •Maintain an Authentic Voice: Whether it's an Instagram caption or a website update, let the genuine passion for baking and community shine through. Avoid overly corporate or generic language. Keep it human and relatable, reflecting the founder's journey and the bakery's roots.

Social Perception

Highly Regarded for Unique Offerings, Beloved Local Spot, Welcoming and Friendly, Vegan-Friendly, Community Hub

Copy Examples

• •Headline: Taste the Unexpected. Discover Your New Craving. Body: At Third Cliff, we’re not just baking; we’re innovating. From our signature Kimchi-Cheddar Croissant to seasonal surprises, every bite is a new adventure. Swing by our sunny Jamaica Plain spot and find your next obsession. #ThirdCliffBakery #BostonEats #UniquePastries
• •Headline: More Than Just a Bakery. It’s Your Community Corner. Body: Remember the Third Cliff Trike? We’ve put down roots, but our heart for the Jamaica Plain community is stronger than ever. Enjoy handcrafted pastries, exceptional coffee, and a warm welcome. Come share a moment with us. #JPLocal #CommunityLove #BostonCoffee
• •Headline: Classic Techniques, Surprising Twists. That's the Third Cliff Way. Body: We honor the art of pastry while daring to explore bold new flavors. Quality ingredients, creative passion, and a dash of the unexpected – it’s what makes our treats unforgettable. Experience accessible indulgence today. #ArtisanBakery #FlavorForward #MadeInJP
• •Headline: Your Daily Dose of Delicious. And Yes, We Have Vegan! Body: Start your day right with our freshly baked goods and perfectly brewed coffee. And for our plant-based pals, we always have a delightful selection of vegan treats waiting for you. Everyone’s welcome at Third Cliff! #VeganBoston #BakeryLove #MorningTreats
• •Headline: Inspired by the Coast, Baked in the Heart of JP. Body: Like the iconic Third Cliff beach, our bakery is a place of inspiration and delightful discoveries. Step into our wave-inspired café and let our unique flavors transport you. #ThirdCliffInspired #JamaicaPlainGem #BostonBakeries