Brand Tone

empowering, inclusive, educational, and reassuring

Brand Values

• •Destigmatization of Pleasure
• •Inclusivity
• •Wellness & Self-Care
• •Quality & Safety
• •Empowerment
• •Discretion
• •Open Conversation

Best Practices

• •Always Prioritize Empowerment and Inclusivity: Every piece of copy should make the reader feel understood, accepted, and confident, regardless of their background or experience level with intimate wellness products. Use gender-neutral language where appropriate and ensure visuals are diverse.
• •Educate Gently and Normalize: Frame information in a way that educates without being preachy or clinical. The goal is to normalize conversations about pleasure and sexual health, making it feel like a natural part of overall well-being.
• •Maintain a Reassuring & Trustworthy Voice: Emphasize product safety, quality materials (like medical-grade silicone, FDA-approved facilities), and discreet service to build trust and alleviate potential anxieties.
• •Use Clear, Positive, and Stigma-Free Language: Avoid jargon that might confuse or alienate. Actively choose words that are positive, open, and free from shame or judgment. Focus on pleasure, connection, and self-discovery.
• •Develop a Brand Voice Guide: Create an internal document that outlines the brand's personality, key messaging points, preferred terminology (and terms to avoid), and examples of on-brand copy. This ensures consistency across all writers and platforms.

Social Perception

trustworthy, modern, and progressive brand

Copy Examples

• •Headline: Explore Your Pleasure. Confidently. Body: At Thirdbase, we believe intimacy is a vital part of wellness. Discover our range of body-safe, beautifully designed massagers and essentials, created for every body and every journey. Because pleasure shouldn't be intimidating.
• •Social Media Post: Let's talk about self-love. ❤️ It's not a guilty secret, it's essential self-care. Our thoughtfully curated collection is here to help you connect with yourself, judgment-free. #ThirdbaseWellness #SelfLoveJourney #IntimateWellness
• •Product Description Snippet (for a massager): Crafted from premium, medical-grade silicone, 'Eve' is designed for your comfort and exploration. With multiple modes to match your mood, discover new sensations and embrace your desires. Discreet shipping always.
• •Email Subject Line: Your Wellness, Elevated. No Shame, Just Pleasure. Email Body Intro: We're on a mission to change the conversation around intimate wellness. At Thirdbase, find products that empower you to prioritize your pleasure and well-being. Explore our latest arrivals.
• •About Us Snippet: Thirdbase was born from a desire to dignify intimate wellness. We're here to dismantle outdated stigmas and create a space where everyone feels comfortable exploring their desires. Our products are made with love, inclusivity, and care, because you deserve to feel good.