Brand Tone

heartfelt, personal, and celebratory

Brand Values

• •Celebrating the Human-Animal Bond
• •Personalization and Uniqueness
• •Joy and Gift-Giving

Best Practices

• •Resolve the Brand Name Identity: The most critical step is to choose one name hThira Taf or Furrify hand use it consistently across all platforms, including the website URL, site branding, social media handles, and customer communication. This will build brand recognition and trust.
• •Develop a Brand Story: Create a compelling About Us page that tells a story. Who is behind the brand? What inspired the creation of custom pet products? A personal story will make the brand more relatable and trustworthy than the current generic text.
• •Establish a Clear Voice Persona: Define the brand persona. Is it a fellow pet lover who is fun and quirky? Or is it more sentimental and heartfelt? This persona should guide the language, humor, and tone of every piece of copy, from ad to email.
• •Create a Messaging Style Guide: Document key brand messages, taglines, and dos and don'ts for writing. For example: Do use pet-related puns. Don't use generic corporate jargon. This guide ensures anyone writing for the brand maintains its unique voice.
• •Leverage User-Generated Content (UGC): Actively encourage customers to share photos with their custom products on social media using a specific hashtag. Reposting this content not only provides social proof but also reinforces the brand's community-focused and celebratory values in an authentic voice.

Social Perception

The external perception of the brand is weak and marked by confusion. The primary issues identified are: lack of trust, anonymity, and poor visibility.

Copy Examples

• •Wear your heart on your sleeve... and your best friend on your socks! ❤️ 🐾 Turn a favorite photo of your pet into the coziest, cutest socks you t ll ever own. Tap to create your custom pair!
• •Your pet is one-of-a-kind. Shouldn't their merch be too? From cozy blankets to hilarious t-shirts, we put your furry (or scaly!) friend on display. The perfect, personal gift for the pet lover in your life is just a click away.
• •Wrap yourself in love. Our custom pet blankets are more than just soft and cozy they t re a warm hug from your favorite companion. Just upload your best pet pic, and we t ll create a beautiful, high-quality keepsake you t ll cherish forever.
• •Psst... Your pet wants you to see this.
• •Celebrate Your Pet. Create Your Masterpiece. Your pet t s face on unique, custom gifts. It t s that simple.