Brand Tone

Expert & Trustworthy, Caring & Empathetic, Playful & Engaging, Educational & Informative, Supportive & Empowering (for parents/educators)

Brand Values

• •Child-Centric Development
• •Emotional Intelligence
• •Play-Based Learning
• •Evidence-Based Practices
• •Quality & Safety
• •Inclusivity

Best Practices

• •Lead with Expertise, Soften with Empathy: Always leverage the founders' psychological background for credibility, but frame it in a way that is approachable, caring, and focused on the child's and parent's experience.
• •Emphasize "Fun with Purpose": Continuously link the enjoyment of the games with their developmental benefits. Use words that evoke both playfulness (e.g., "joyful," "giggle," "adventure") and learning (e.g., "discover," "unlock," "grow," "understand").
• •Speak to Aspirations and Solve Problems: Address the parent's/educator's desire for their child's happiness, confidence, and social skills, and position the products as solutions to common challenges (e.g., managing emotions, communication difficulties).
• •Maintain a Positive and Empowering Voice: Focus on the positive outcomes of using the products. Empower parents and educators by showing them they *can* make a difference with the right tools.
• •Use Clear, Accessible Language: While the products are "evidence-based" and "psychologist-designed," the copy should avoid overly academic jargon. Explain concepts in a way that is easy for all parents and educators to understand and appreciate. Use storytelling and relatable scenarios where possible.

Social Perception

Positive, Credible, Helpful Resource, Slight Price Concern

Copy Examples

• •Headline: Unlock Your Child's Emotional Superpowers, Playfully! Body: Founded by child psychologists, ThinkPsych games are more than just fun – they're a joyful journey into understanding feelings, building confidence, and connecting with others. Give your child the gift of emotional intelligence, one giggle at a time. Call to Action: Explore Our Expert-Designed Toys.
• •Headline: Tired of Toy Clutter? Invest in Play That Matters. Body: At ThinkPsych, we believe play is serious learning in disguise. Our award-winning, evidence-based toys help children develop crucial social and emotional skills, setting them up for a happier, more resilient future. Call to Action: Discover Games That Grow With Them.
• •Headline: From Tantrums to Talks: Tools for a More Peaceful Home. Body: Navigating big emotions can be tough. ThinkPsych offers psychologist-designed resources to help your child understand and express their feelings constructively. Build stronger bonds and a calmer household through the power of purposeful play. Call to Action: Find Your Calm Corner Companion.
• •Headline: Empowering Educators & Therapists with Fun, Effective SEL Tools. Body: Support your students' and clients' social-emotional growth with ThinkPsych's engaging, evidence-based games and resources. Designed by psychologists, our tools make teaching empathy, communication, and self-regulation an enjoyable experience. Call to Action: Equip Your Practice/Classroom Today.
• •Headline: Play with Heart. Learn for Life. Body: ThinkPsych creates emotionally intelligent toys because we know that understanding ourselves and others is key to a fulfilling life. Join thousands of parents and professionals who trust our psychologist-designed games to nurture confident, caring kids. Call to Action: Shop Our Collection.