Brand Tone

Playful, Informative, Innovative, Reassuring

Brand Values

• •Education & Skill Development
• •Screen-Time Consciousness
• •Playful Learning
• •Parental Involvement & Peace of Mind
• •Innovation & Technology for Good
• •Quality & Durability

Best Practices

• •Use a mix of playful and informative language to appeal to both children and parents.
• •Highlight the educational benefits and skill development aspects of the products.
• •Emphasize features that address parental concerns, such as screen-time reduction and parental controls.
• •Incorporate testimonials and positive reviews to build trust and credibility.
• •Maintain a consistent tone across all platforms, adapting the language slightly to suit each audience (e.g., more tech-focused on YouTube, more playful on TikTok).

Social Perception

Trusted by parents as a provider of high-quality, engaging, and effective educational tools that address modern learning challenges and minimize harmful screen time.

Copy Examples

• •"Spark your child's curiosity with the Learning Pad X100! Fun, screen-free learning adventures await!"
• •"Thinkpal T100: Ignite a passion for learning with our revolutionary AI-powered tablet. Personalized education for every child."
• •"As a mom, I trust Think Academy to provide my child with engaging and educational content. The Thinkpal T100 has been a game-changer!"
• •"The Learning Pad X100 is the perfect way to keep your little ones entertained and learning without the harmful effects of excessive screen time."
• •"Thinkie, your child's new AI companion, makes learning fun and interactive! Get ready for a captivating educational journey with the Thinkpal T100."