Brand Tone

Empathetic & Caring, Supportive & Helpful, Knowledgeable & Specialized, Trustworthy & Reliable, Approachable & Friendly

Brand Values

• •Family-Centric
• •Commitment to Special Needs Community
• •Quality & Value
• •Accessibility & Availability
• •Support & Empowerment
• •Problem-Solving

Best Practices

• •Lead with Empathy: Always approach content from a place of understanding and shared experience. Use language that shows you recognize the challenges and triumphs of your audience.
• •Maintain a Supportive Voice: Position the brand as a helpful guide and resource. Offer solutions, advice, and encouragement rather than just selling products.
• •Share the "Why": Subtly weave in the founding story and the family's personal motivation. This reinforces authenticity and the caring nature of the brand.
• •Be Clear and Accessible: Use straightforward language. Avoid overly technical jargon unless explaining specific therapeutic benefits, in which case, explain them clearly. The goal is to be easily understood by parents, caregivers, and professionals alike.
• •Highlight Solutions and Benefits: Focus on how the products help and make a difference in the lives of individuals with additional needs, rather than just listing features. Emphasize empowerment and development.

Social Perception

Highly Regarded, Supportive & Understanding, Efficient & Professional, Go-To Resource, Irish & Local

Copy Examples

• •Website Homepage Banner: Unlock Potential, Spark Joy. Discover Ireland's widest range of sensory and special needs toys, handpicked with care by a family that understands. Fast delivery nationwide.
• •Facebook Post (Product Feature): Meet the Movin' Sit Cushion! 🌟 Perfect for helping little ones (and not-so-little ones!) find focus and calm. At Thinking Toys, we know that sometimes the simplest tools make the biggest difference. Born from our own family's journey, we're here to support yours. #ThinkingToys #SensorySolutions #SpecialNeedsSupport #IrishOwned
• •Instagram Post (Community Focus): Parent to parent, therapist to therapist, we get it. Finding the right support for your child is everything. That's why we're more than just a toy store; we're a community resource. Have a question or need advice? Our team, inspired by our own Ailis, is here to help. #ThinkingToysFamily #SpecialNeedsIreland #SensoryPlay #SupportAndCare
• •Product Description Snippet (for a new sensory toy): Lovingly selected, this [Toy Name] isn't just a toy – it's a doorway to discovery. Designed to engage, soothe, and support developmental milestones, it reflects our commitment to bringing you and your loved ones tools that truly make a difference. Because we believe every child deserves to shine.
• •Email Newsletter Subject Line: New Arrivals & Expert Tips: Resources That Understand Your Needs | Thinking Toys